Customer Lifecycle Manager

Company Overview:

Boo is a leading dating and social networking platform committed to innovation, quality, and excellence. As we continue to grow, were looking for a Lifecycle Marketer to craft personalized experiences that engage, retain, and delight our users.

The Role: Lifecycle Marketer - Remote

Job Description:

We are looking for a Lifecycle Marketer to drive user engagement, retention, and reactivation strategies. You will craft targeted campaigns across multiple touchpoints (email, push notifications, in-app messaging, SMS) to enhance user experiences and drive conversions.Responsibilities:

• Develop and execute lifecycle marketing campaigns to onboard, engage, retain, and reactivate users.
• Use data-driven insights to segment users and personalize messaging.
• Optimize engagement across channels like email, push notifications, SMS, and in-app messaging.
• A/B test campaigns and analyze performance metrics to improve conversion rates.
• Collaborate with product, content, and design teams to create compelling user journeys.
• Monitor user behavior and engagement trends to refine marketing strategies.
• Stay updated on industry trends and best practices in CRM, automation, and user engagement.

Qualifications:

• Bachelors degree in Marketing, Business, Communications, or a related field.
• 3+ years of experience in lifecycle, retention, or CRM marketing, preferably in a consumer tech or mobile-first environment.
• Proficiency in marketing automation platforms (Braze, Iterable, HubSpot, etc.).
• Strong analytical skills with experience in segmentation, A/B testing, and campaign performance tracking.
• Excellent copywriting and communication skills tailored for different user segments.
• Ability to work cross-functionally and adapt in a fast-paced, data-driven environment.

Location: Full Remote

******For Interested applicants: Send your updated resume, sample works/ portfolio and we would be asking you to take a personality test at this site

Kindly send us the five letter results. (e.g. ENTJ-T) to queenie@boo.world together with links to your resume and sample works. Subject: Position you are applying for (e.g Lifecycle Marketer)

Job Type: Full-time