Senior Digital Marketer

Position: Senior Digital Marketer

Min 6 years experience

We are looking for an experienced Senior Digital Marketer with a minimum of 6 years of hands-on experience in digital marketing strategy, execution, and optimization. This role requires a data-driven, creative, and results-oriented individual who can lead marketing campaigns, drive online engagement, and generate high-quality leads for our business.

As a Senior Digital Marketer, you will play a key role in shaping our digital marketing strategy, managing campaigns across multiple platforms, and optimizing marketing funnels to maximize ROI.

1. Strategy & Planning

Develop and execute comprehensive digital marketing strategies aligned with business goals.

Conduct market research, competitor analysis, and audience segmentation to identify opportunities.

Create and manage performance-driven ad campaigns across Meta (Facebook & Instagram), Google Ads, TikTok, and LinkedIn.

Plan and implement SEO and content marketing strategies to drive organic traffic and engagement.

2. Campaign Execution & Optimization

Manage and optimize PPC campaigns to maximize conversions while minimizing cost per acquisition (CPA).

Oversee social media marketing efforts, ensuring content aligns with brand voice and goals.

Implement email marketing automation to nurture leads and improve customer retention.

Leverage data analytics to monitor key performance metrics (CTR, ROAS, CPL, conversion rates) and continuously improve campaign performance.

Lead A/B testing efforts on ad creatives, landing pages, and sales funnels.

3. Content & Creative Leadership

Collaborate with designers, copywriters, and video creators to develop engaging and high-converting marketing materials.

Ensure brand consistency across all digital platforms and campaigns.

Stay ahead of digital trends and apply innovative marketing techniques to drive growth.

4. Team Leadership & Collaboration

Work closely with sales, product, and operations teams to align marketing efforts with business objectives.

Mentor and guide junior marketers, ensuring the team is up to date with industry best practices.

Requirements

6+ years of experience in digital marketing with a proven track record in lead generation and conversion optimization.

Expertise in Meta Ads, Google Ads (Search, Display, YouTube), and TikTok Ads.

Strong SEO knowledge (on-page, off-page, and technical SEO).

Experience with email marketing automation tools (Klaviyo, Mailchimp, HubSpot, etc.).

Proficient in Google Analytics, Google Tag Manager, and other tracking tools.

Skilled in conversion rate optimization (CRO) and A/B testing.

Strong analytical mindset with the ability to interpret data and translate it into actionable insights.

Excellent project management and leadership skills.

Up-to-date knowledge of the latest digital marketing trends, tools, and best practices.

Nice to Have

Experience in eCommerce, real estate, or service-based industries.

Knowledge of WordPress, Shopify, or Webflow.

Familiarity with influencer marketing and affiliate marketing strategies.

Why Join Us?

Opportunity to work in a fast-paced, innovative, and results-driven environment.

Work on high-impact marketing campaigns with a significant budget.

Career growth opportunities in a leadership role.

Collaborative and supportive team culture.

Job Type: Full-time

Experience:

• Digital Marketing: 6 years (Required)

Language:

• English (Required)