Brand Manager Fashion Retail

JOB DESCRIPTION:

• Develop, present, and implement effective brand strategies

• Developing promotional strategies and campaigns for brand awareness

• Monitor marketing trends, industry, and competition and find/present new marketing opportunities.

• Report on brand performance

• Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs

• Handling brands (in-store activation - handling BTL and merchandising) and digital activities

• Implementing SEO strategies to improve organic search rankings and visibility and Utilizing platforms like Google Ads, Facebook Ads, and other performance marketing tools

• Collaborate with internal teams, including e-commerce, sales, creative, production, to ensure cohesive brand messaging and execution

REQUIREMENT:

• Candidates must hold a bachelors degree in marketing/business major, with min. 4 years experience in related fields

• Having background from Fashion Retail industry is more preferred

• Must have experience in handling brands (in-store activation - handling BTL and merchandising) and digital activities

• Conduct competitor studies such as analyzing competitor activities and researching various types of campaigns

• Previous experience in managing and leading teams

• Strong communication and teamwork skills

• Creative thinker and problem solver

• Strategic thinker able to identify long-term opportunities and trends

Information :

• Company : Warna Mardhika
• Position : Brand Manager Fashion Retail
• Location : Jakarta Barat
• Country : ID