Brand Marketing Manager (Sports Club)

Job Description / Responsibilities:

• Develop and execute the clubs brand strategy and marketing plans to grow awareness, engagement, and membership.

• Lead integrated campaigns across digital, print, events, and partnerships to promote our programs, facilities, and lifestyle.

• Maintain and enhance a consistent and compelling brand identity across all touchpoints.

• Collaborate with operations, sales, and fitness teams to align marketing with club offerings and member needs.

• Plan and oversee content creation for social media, website, email, and in-club promotions.

• Build relationships with local businesses, influencers, and media to expand our reach.

• Analyze campaign performance and member insights to optimize strategy and achieve KPIs.

• Manage the marketing budget effectively and deliver ROI on campaigns.

• Stay ahead of industry trends and competitor activities in fitness, wellness, and sports marketing.

Requirements:

• Bachelors degree in Marketing, Communications, Business, or a related field.

• At least 5 - 7 years of experience in brand marketing, ideally in lifestyle, sports, fitness, or hospitality industries.

• Strong understanding of brand development, digital marketing, and consumer behavior.

• Experience managing social media platforms, content calendars, and paid campaigns.

• Exceptional communication, storytelling, and presentation skills.

• Creative thinker with a data-driven approach to problem-solving.

• Ability to lead projects and work cross-functionally in a fast-paced environment.

• Familiarity with design tools (e.g., Canva, Adobe Suite) and analytics tools (Google Analytics, Meta Ads Manager) is a plus.

Key Traits:

• Passion for sports, health, and wellness

• A creative yet strategic mindset

• Strong leadership and collaborative spirit

• Results-oriented and adaptable

📍 Location: KEBON JERUK - WEST JAKARTA

Information :

• Company : Jobstreet Indonesia
• Position : Brand Marketing Manager (Sports Club)
• Location : Jakarta Barat
• Country : ID