Brand Marketing Specialist

We are looking for a dynamic and experienced Brand Specialist to join our marketing team at Aarti Wellness & Spa. The ideal candidate will have a passion for building and enhancing brands, crafting marketing plan and initiatives, understanding market trends, and ensuring consistency across all brand touchpoints. As a Brand Specialist, he / she will play a key role in promoting the brands identity, strengthening customer loyalty, and driving business growth through strategic marketing efforts.

Key Responsibilities:

• Brand Strategy Development: Collaborate with cross-functional teams to define and execute the brand strategy, ensuring alignment with business objectives and market trends.

• Brand Positioning: Develop and implement strategies to enhance the brands positioning in the market, ensuring a consistent message across all channels.

• Social Media Handling: Generate content ideation and plan aligned to the intended brand communication, positioning, and audience targeting.

• Creative Direction: Work with the design and content teams to create compelling and on-brand marketing materials, including print, digital, and social media content.

• Marketing Campaign: Lead and support the execution of brand campaigns, promotions, and events, both online and offline, ensuring effective results and brand consistency. 

• Collaboration & Partnership: Work closely with external partners to ensure that the brand is being represented consistently across all touchpoints.     

Qualifications:

• Bachelors degree in Marketing, Business, Communications, or related field.

• 3 years of experience in brand management, marketing, or related fields, preferred industry experience: Wellness, Beauty, Lifestyle, Hospitality.

• Strong understanding of marketing strategy and consumer behaviour.

• Excellent communication skills with the ability to work with cross-functional teams.

• Creative thinker with strong problem-solving abilities.

• Strong analytical skills and the ability to measure and report campaign success.

Benefits:

Basic salary, BPJS, THR, Private Insurance, Device

Information :

• Company : PT Upartners Sukses Bersama
• Position : Brand Marketing Specialist
• Location : Jakarta
• Country : ID