Commercial Marketing Manager

What a Commercial Marketing Manager does at HP:

• Participates in developing comprehensive marketing strategies that align with the companys overall business objectives.
• Manages cross-functional, cross-organizational teams and agencies in the development and execution of go-to-market (GTM) plans and budgets.
• Develops customer segmentation strategies and defines customer experience plans and executes/monitors them.
• Oversees marketing support activities like CRM update, accrual management, collateral fulfillment etc. as needed.
• Ensures that all marketing activities adhere to local regulations and compliance standards.
• Provides expert inputs on offering messaging and manages delivery of pre-determined localized marketing materials and content by collaborating with relevant teams.
• Leads thorough market research to identify opportunities, market trends, customer behavior, and competitor activities within the designated country or region.
• Drives creation, management, and optimization of marketing campaigns in assigned country across various channels, including digital marketing and traditional advertising.
• Participates in managing business relationships with advertising, direct marketing and/or marketing research vendors.
• Assists sales team with the development of a sales training material and with partner development.

Individuals who do well in this role at HP, usually possess:

• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 7-10 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field.
• Analytics
• Business Development
• Business Marketing
• Business To Business
• Customer Relationship Management
• Data Analysis
• Demand Generation
• Digital Marketing
• Go-to-Market Strategy
• Market Research
• Marketing
• Marketing Communications
• Marketing Management
• Marketing Strategies
• Product Marketing

Sustainable impact is HPs commitment to create positive, lasting change for the planet, its people, and our communities. This serves as a guiding principle for delivering on our corporate vision - to create technology that makes life better for everyone, everywhere.

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Information :

• Company : Hewlett Packard
• Position : Commercial Marketing Manager
• Location : Jakarta
• Country : ID