Content Strategist

Job Description Content Strategist

Content

Lead planning and execution of weekly content calendars across all brands and platformsEnsure content aligns with marketing goals and brand guidelinesOversee content needs for campaigns, promotions, and brand initiativesMaintain consistency and quality across all digital and in-store content touchpointsManage asset distribution and coordination across internal teams

Social Media

Oversee end-to-end content production processes, including campaign and catalog shootsManage timelines, sample readiness, and stakeholder coordinationCollaborate with vendors, creatives, and internal teams to deliver quality outputEnsure smooth execution of production logistics and asset organizationHandle production-related documentation, invoicing, and approvals

Reporting

Understand key social media metrics (reach, engagement, CTR, growth, etc.)Analyze content performance to inform future planning and optimizationAble to make strategic recommendations based on data insights

Job Requirement

• Minimum 2-4 years of experience in content strategy, social media, or brand marketing

• Strong understanding of social media platforms, trends and best practices

• Solid knowledge of digital content planning and execution across multi-channel campaigns

• Familiarity with fashion, lifestyle, or retail industry is a strong plus

• Experience with CRM platforms and basic understanding of email marketing is a strong advantage

• Experience managing creative production workflows, timelines and vendor coordination

• Ability to interpret performance data and translate insights into actionable strategies

• Excellent communication and collaboration skills across cross-functional teams

• Strong organizational skills with attention to detail and ability to manage multiple priorities

• Proficiency in tools such as Meta Business Suite

• Comfortable working in a fast-paced, deadline-driven environment

Information :

• Company : Bobobobo
• Position : Content Strategist
• Location : Jakarta Selatan
• Country : ID