Head of Brand Management

Job Overview: We are looking for a Head of Brand Management to join our growing team! As a Head of Brand Management, you will play a leadership role responsible for developing and executing branding strategies to enhance TORCHs identity and to engage customers. This role plays a crucial part in shaping the image and reputation of TORCH. Job Role: - Brand Strategy: Develop, lead, and implement a comprehensive brand communication strategy that aligns with the TORCHs identity, values, and business objectives.

• Messaging and Storytelling: Craft and communicate compelling brand messages and narratives that resonate with the target audience, conveying the brands heritage, vision, and unique selling points.
• Content Creation: Oversee the creation of high-quality, consistent, and engaging content for various channels, including social media, websites, email marketing, advertising campaigns, and PR materials.
• Visual Identity: Ensure the visual elements of TORCH, including logos, packaging, and store design, are aligned with the brands identity and consistently reflect the brands style and values.
• Public Relations: Manage relationships with media outlets, influencers, and fashion bloggers. Plan and execute press releases, fashion shows, and other PR initiatives to gain media coverage and promote the brand.
• Marketing Campaigns: Lead the development of integrated marketing campaigns that promote TORCHs products or collections, collaborating with marketing teams to increase brand awareness and customer engagement.
• Budget Management: Develop and manage the brand communication budget, ensuring that resources are allocated effectively for maximum impact.
• Team Leadership: Build, mentor, and lead a team of brand communication professionals, setting clear goals and providing guidance for the team to deliver outstanding results.
• Data Analysis: Monitor and evaluate the effectiveness of brand communication efforts using data and analytics, making data-driven adjustments and improvements.
• Crisis Management: Be prepared to handle potential brand crises and manage brand reputation during challenging situations with a strategic and informed approach.

• Bachelors or masters degree in Design, Marketing, Communications, Public Relations, or a related field from a reputable university, with min. GPA of 3.00/4.00.
• Min.10 years of total experience in branding team, with min. 5 years of experience in leading branding and marketing, particularly in the creative ageny and fashion or retail industry.
• Strong networking skills, with the ability to build and maintain partnership with industry, entertainment, and government people.
• Excellent leadership abilities to build and manage branding team.
• Strong understanding of fashion trends, consumer behavior, and the competitive landscape in the fashion retail sector.
• Excellent strategic thinking, creative vision, and leadership abilities to shape brand identity and communication effectively.
• Exceptional written and verbal communication skills, with the ability to convey brand messages in a compelling manner.
• Proficiency in using data and analytics to evaluate the effectiveness of brand communication strategies.
• Negotiation skills and experience managing vendor and agency relationships.
• Strong organizational skills and attention to detail to oversee multiple communication channels and campaigns.
• Ability to adapt to changing market trends and consumer preferences in the dynamic fashion industry.
• A passion for fashion and a deep understanding of the brands target audience.

Information :

• Company : Torch.id
• Position : Head of Brand Management
• Location : Bandung
• Country : ID