Performance Marketing

Loluna | Jakarta | ID

We are looking for a data-driven Performance Marketing to join our growing team. In this role, you will plan, execute, and optimize paid marketing campaigns across both on-platform and off-platform channels. Youll work closely with our Brand, Social Media, and E-commerce teams to maximize performance, drive GMV, and deliver efficient customer acquisition results.

Key Responsibilities

On-Platform Ads (Shopee, Tokopedia, TikTok Shop)

  • Execute and optimize ads to drive GMV and ROAS.

  • Manage budgets effectively to lower Customer Acquisition Cost (CAC).

  • Monitor campaign performance daily and adjust strategies as needed.

Off-Platform Ads (Meta & Google/Youtube Ads)

  • Plan and implement campaigns to drive reach, clicks, and traffic.

  • Optimize CPC, CPM, CPR, and maintain strong ROAS.

  • Collaborate with the creative team to deliver high-performing ad assets.

Content & Keyword Insight

  • Provide keyword analysis and performance insights to support the social media team.

  • Ensure synergy between organic and paid content strategies.

Budgeting & Reporting

  • Create budget planning and allocation for both on- and off-platform ads, aligned with GMV targets and campaign objectives.

  • Develop and deliver weekly and monthly performance reports.

  • Support strategy and execution across awareness, conversion, and ROAS optimization.

Key Performance Indicators (KPIs)
  • On-Platform: GMV, ROAS, Clicks, CAC

  • Off-Platform: Reach, Impressions, Clicks, ROAS, CPC

  • Budget: Timely execution, reporting accuracy, and budget utilization

Requirements
  • 2-4 years of hands-on experience in performance marketing, preferably in agency or D2C brands.

  • Familiar with on-platform ad tools: Shopee, TikTok Shop, Tokopedia.

  • Proficient in off-platform ads: Meta Ads Manager, Google/Youtube Ads.

  • Strong in data analysis, budgeting, and performance reporting.

  • Passionate about testing, improving, and running trial-and-error campaigns.

  • Enjoys cross-functional collaboration across marketing, e-commerce, and content teams.

If youre a self-starter with a passion for families, extreme ownership, and a desire to shape the future of the mom & baby industry, we invite you to be part of Lolunas exciting journey. Apply now and contribute to making a lasting impact on Indonesian families.


Information :

  • Company : Loluna
  • Position : Performance Marketing
  • Location : Jakarta
  • Country : ID

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Post Date : 2025-06-01 | Expired Date : 2025-07-01