Social Media Specialist

Primary Responsibilities:

Assist in building the content pillars

Content Planning & Briefing:

- Develop monthly content calendars tailored for the Astro Goods audience

- Create clear, actionable content briefs for internal and external creators

- Collaborate with stakeholders/cross functional teams (Private Label, Brand, Creative and Studio team) to ensure alignment on visual execution and tone of voice

- Trend Spotting & Content Creation:

- Monitor Instagram for emerging trends relevant to our brand

- Ideate and execute trendjacking content with quick turnarounds

- Edit short-form videos using CapCut or similar tools with a native platform feel

Social Media Reporting:

- Compile monthly performance reports (reach, engagement, top-performing posts, etc)

- Analyze what works and what doesnt

- Share insights and recommendations for the following months content

Secondary Responsibilities:

- Assist with community management (comments)

- Coordinate content scheduling and uploads across platforms

- Manage a small pool of KOLs or UGC creators when relevant

- Repurpose content from main Astro page (when aligned) for efficiency

- Test and optimize copy and formats for improved CTR and engagement

Information :

• Company : Astro Holdings Berhad
• Position : Social Media Specialist
• Location : Jakarta Barat
• Country : ID