Marketing Strategist

PT Earth Friendly Living, the company behind Bamboo U and The Kul Kul Farm, is seeking a dynamic Marketing Strategist to join our team in Bali, Indonesia.

We are looking for a results-driven individual who is passionate about strategy, sales, and driving impactful marketing campaigns.

The ideal candidate will report to the General Manager and work closely with the Marketing & Communications Coordinator and Online Coordinator. This role will focus on leading strategy, optimizing sales performance, and ensuring the overall success of our marketing initiatives.

If youre early in your career and eager to make a significant impact with a sustainable, passion-driven, innovative business, we encourage you to apply.

- Key Responsibilities -

1. Strategic Marketing and Sales

- Develop and implement marketing strategies that align with EFLs business objectives, emphasizing sales growth and ROI.

- Lead the planning and execution of marketing initiatives, including campaigns, course launches, and advertising strategies.

- Collaborate with external agencies to create and optimize paid social media campaigns and digital ads.

2. Social Media and Digital Presence

- Oversee social media strategies to enhance engagement, with support from the content team.

- Manage and optimize website content to improve traffic and conversions.

- Monitor digital trends and implement innovative practices to stay ahead in the industry.

3. Sales and Revenue Growth

- Support sales-driven initiatives, focusing on customer acquisition and conversion strategies.

- Develop targeted advertising campaigns and track their performance to meet revenue goals.

- Enhance lead generation and nurture pipelines through optimized email sequences and CRM tools like Kartra.

4. Content and Branding

- Ensure consistent and high-quality branding across all channels.

- Collaborate with the team to produce compelling graphics, videos, articles, and Pinterest content using tools like Canva.

5. Data Analysis and Reporting

- Analyze marketing performance, providing actionable insights to improve sales and campaign outcomes.

- Compile weekly and monthly reports detailing campaign effectiveness, sales performance, and audience engagement.

6. Team Leadership and Coordination

- Work closely with team members to align strategies with our EFLs overall goals.

- Provide leadership and mentorship to team members and interns to foster professional growth.

Facilitate coordination with internal departments to streamline marketing efforts.

7. Agency and Partner Management

- Act as the primary liaison with advertising agencies, travel agencies and other third-party collaborators.

- Ensure external partners deliver results aligned with business objectives.

8. Customer Experience

- Oversee pre-booking communications with prospective students, ensuring a seamless onboarding process.

- Implement initiatives to improve customer satisfaction and loyalty.

- Skills and Qualities -

Strategic Vision: Craft impactful and creative marketing strategies that deliver results and build connections.

Creative Storyteller: Inspire action with compelling narratives aligned with EFLs mission and respective brands.

Innovative Marketer: Leverage technology and trends to create standout campaigns.

Collaborative Leader: Foster growth in team environments and mentor others.

Mission-Driven: Passionate about sustainability, education, design and creating global impact.

Cultural Adaptability: Thrive in Balis unique cultural context, embracing its traditions, community dynamics, and pace of life. Be willing to learn the language and adapt to living in a non-Western environment.

Exceptional Visual Eye: Have a strong ability to assess and guide design, imagery, photography, and visual storytelling, ensuring all creative work meets the highest aesthetic standards.

- Experience Required -

- 2+ years in marketing with a focus on strategy, digital campaigns, and sales growth.

- Excellent written and spoken English at a professional level is essential.

- Proficiency in CRM tools (e.g., Kartra) and familiarity with ad platforms (e.g., Facebook Ads, Youtube Ads).

- Strong analytics skills to track and optimize performance.

- Experience with content tools like Canva and Adobe Creative Suite is a plus.

- Experience living away from home and immersing in a different culture and context is a plus.

- Proficiency in spoken Bahasa Indonesia will be considered an advantage.

- What We Offer -

A chance to drive impactful change through bamboo innovation.

Collaboration with a passionate, dynamic team.

A creative work environment in Bali, engaging in projects with global impact.

Working with us opens doors to a global network of sustainability pioneers and visionary change makers, offering unparalleled opportunities to connect, collaborate, and thrive in the forefront of design and sustainability.

Working permit for foreigners

- Qualifications -

- BA (Hons) in Marketing or a related field is required.

- Strong strategic thinking and passion for driving results through marketing and sales.

- Basic understanding of paid advertising campaigns on platforms like Facebook, Instagram, and Youtube.

- Familiarity with CRM systems like Kartra and email marketing platforms.

- Excellent communication skills and a collaborative mindset.

- A creative, detail-oriented approach to solving challenges and driving innovation.

- Passion for sustainability, bamboo, and creating a positive impact on the planet.

To apply: Please send your CV, a cover letter, and a 2-3 minute video telling us about why you think you are a good fit for this opportunity to work@bamboou.com

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Job Types: Full-time, Contract

Application Question(s):

• Do you have any experience using CRM tools? Explain.
• Do you familiar with ad platforms? Explain.

Experience:

• marketing: 2 years (Required)

Language:

• English at professional level (Required)