Public Relations Sr Lead at Lemonilo

Job Description:

Latest job information from Lemonilo for the position of Public Relations Sr Lead. If the Public Relations Sr Lead vacancy in Jawa matches your qualifications, please submit your latest application or CV directly through the updated Jobkos job portal.

Please note that applying for a job may not always be easy, as new candidates must meet certain qualifications and requirements set by the company. We hope the career opportunity at Lemonilo for the position of Public Relations Sr Lead below matches your qualifications.

As a company, Lemonilo is also deeply committed to equity, inclusion, and diversity. We welcome all qualified applicants and consider them for employment regardless of gender, race, ethnicity, color, disability, political opinion, sexual orientation, age, religion, health status, or any other status protected by applicable law.

• Build and execute Lemonilo’s PR & media strategy to secure consistent Tier‑1 and Tier‑2 coverage, transform community activations (Fit Club, Lemonilo Party, Brand Ambassador activity) into impactful earned stories, and strengthen category (CPG Food) share of voice.
• Develop and maintain Lemonilo’s message house and newsroom culture, ensuring key brand narratives are consistently communicated across press releases, media kits, and spokesperson engagements.
• Manage and coach the PR Officer, providing clear editorial direction, media pitching guidance, and skill development to deliver high‑quality outputs.
• Establish and enforce governance processes: PR playbook, DARCI framework, compliance on claims/disclosures, and crisis response protocols (P1–P3 categorization, holding statements, simulation drills).
• Measure and report PR effectiveness using the AMEC framework, tracking share of voice, message penetration, traffic/conversion from PR hooks. PR monitoring with provided tools (including social media listening).
• Optimize PR budget and vendor management, achieving cost savings through negotiation, maximizing content usability across all channels, and improving efficiency (lowering cost per earned impression without compromising output).

• 5‑6 years in PR/communications (FMCG/client side or agency); editorial pitching track record with tier 1 outlets.
• Excellent writing & message architecture (Bahasa & English); confident spokesperson prep & media handling.
• Comfortable turning community activations into earned stories; collaborates tightly with partnerships/activation owners.
• Metrics‑literate (such as AMEC, SOV, and traffic attribution); utilizes tools (Brand24, TikTok Marketscope, Datasonar, or similar) to build dashboards and drive continuous improvement.
• Fast, pleasant, “social‑but‑disciplined” operator; strong vendor/agency management, social butterfly attitude.

• Mid‑Senior level

• Full‑time

• Public Relations, Business Development, and Advertising

• Food and Beverage Manufacturing

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Job Info:

• Company: Lemonilo
• Position: Public Relations Sr Lead
• Work Location: Jawa
• Country: ID

How to Submit an Application:

After reading and understanding the criteria and minimum qualification requirements explained in the job information Public Relations Sr Lead at the office Jawa above, immediately complete the job application files such as a job application letter, CV, photocopy of diploma, transcript, and other supplements as explained above. Submit via the Next Page link below.