Copywriter

Job Description

We are looking for a creative and passionate Copywriter to join our beauty brand team. Youll be responsible for crafting compelling, on-brand, and engaging copy that connects with our audience and enhances the overall storytelling of our products and campaigns.

Responsibilities:

• Write and develop creative copy for various platforms: social media, website, blog, email marketing, e-commerce product pages, and digital ads.

• Create captivating product descriptions aligned with the brands tone of voice.

• Collaborate with the marketing, design, and photography teams to create cohesive campaigns.

• Conduct research on beauty trends, consumer behavior, and competitor products.

• Adapt writing style for different formats and platforms (Instagram, TikTok, newsletters, e-commerce, etc.).

• Ensure all copy aligns with brand guidelines and maintains consistency across channels.

• Apply SEO best practices to improve content visibility when applicable.

• Contribute to brainstorming sessions and creative campaign ideation.

Qualifications:

• 1-2+ years of experience as a copywriter, preferably in the beauty, lifestyle, or fashion industry.

• Strong writing and editing skills with a creative flair and attention to detail.

• Deep understanding of beauty products, industry trends, and target audiences.

• Excellent command of written English (is a plus)

• Ability to manage multiple projects and meet tight deadlines.

• Experience with SEO writing and keyword optimization is a plus.

• Proficient in tools like Google Docs, Notion, or content management systems (CMS).

• Able to write in a consistent brand voice, whether playful, luxurious, or educational.

Information :

• Company : Breylee & Lanbena
• Position : Copywriter
• Location : Jakarta Barat
• Country : ID