Digital Marketing Specialist

Qualifications :

• 1 - 2 years of experience in digital marketing (fashion/retail is a plus).

• Solid knowledge of Meta Ads, and marketplace ads (Shopee, Tiktok, Tokopedia ).

• Passion in data driven, strong analytical thinking and confident with numbers.

• Familiar with tools like Meta Suite, Google Analytics, Ads Manager, Excel / Sheets.

• Proactive, detail-oriented, and goal-driven.

• Excellent time management, communication, and problem-solving skills.

• Bonus: experience in SEO, email marketing, or affiliate programs.

Responsibilities :

• Plan and execute digital campaigns across paid channels (Meta Ads, Google Ads, TikTok Ads, Shopee Ads, Tokopedia Ads, etc).

• Monitor campaign and ads performance (CPC, CTR, ROAS), optimize budgetand make data-driven improvements.

• Monitor campaign performance (CPC, CTR, ROAS), Build audiences and retargeting strategies to increase sales and retention.

• Collaborate with e-commerce & creative team to align campaign assets and timelines.

• Support promotional calendars (e.g. 7.7, payday, Harbolnas) with targeted digital ads.

• Analyze data & create reports with insights and next step recommendations.

• Stay up-to-date with fashion industry trends, platform updates, and new advertising technologies to maximize campaign effectiveness

• Evaluate end-to-end customer experience across multiple channels and customer touchpoints

• Transform company goals into digital marketing strategies and help execute from SEO/SEM, email, social media, display ad campaigns, experimentation, and A/B testing

Information :

• Company : Surya Multi Laksana
• Position : Digital Marketing Specialist
• Location : Bandung
• Country : ID