Head of Digital Platforms & Experience at Siloam Hospitals Group

Deskripsi Pekerjaan:

Informasi lowongan terbaru dari Siloam Hospitals Group untuk posisi Head of Digital Platforms & Experience. If the Head of Digital Platforms & Experience di Banten sesuai dengan kualifikasi Anda, silakan kirimkan lamaran atau CV terbaru Anda langsung melalui portal lowongan kerja Jobkos yang telah diperbarui.

Harap dicatat bahwa melamar pekerjaan mungkin tidak selalu mudah, karena kandidat baru harus memenuhi kualifikasi dan persyaratan tertentu yang ditetapkan oleh perusahaan. Kami berharap peluang karier di Siloam Hospitals Group untuk posisi Head of Digital Platforms & Experience di bawah ini sesuai dengan kualifikasi Anda.

Role Purpose

Lead the strategy, roadmap, and performance of Siloam’s digital patient experience across Website, Mobile App, and Conversational Channels (e.g., chatbot/WhatsApp), while also owning the business performance of digital sales journeys across these platforms.

This role is responsible for turning Siloam’s digital platforms into a strong patient front door and digital transaction channel — making it easier for patients to discover services, choose doctors, book appointments, and purchase relevant services/packages seamlessly.

Key Responsibilities

A. Digital Platforms Strategy & Roadmap

• Own the digital platforms' vision and roadmap for Siloam’s core digital platforms:
• Website
• Mobile App
• Chatbot / WhatsApp conversational journeys
• Prioritize initiatives based on business value, patient needs, and operational feasibility.
• Partner with the Head of Digital Growth to ensure web destinations are optimized to capture and convert traffic from:
• Search / SEO / AI discoverability
• Paid campaigns
• Social media
• Local presence (GBP)
• Partner channels

B. Digital Sales Journey Ownership

• Own and optimize digital sales journeys across web, app, and conversational channels, including:
• Appointment booking flows
• Package browsing and checkout journeys
• Teleconsultation booking journeys
• Service-specific conversion paths (e.g., MCU, diagnostics, specialist consultations)
• Ensure digital platforms are structured not only for information, but for transaction and revenue generation.
• Partner with commercial and hospital unit teams to align product improvements with digital sales objectives.

C. Patient Journey & Experience Optimization

• Lead end-to-end digital journey design for key patient flows, including:
• Service discovery
• Doctor discovery
• Booking and rescheduling
• Package information and conversion
• Teleconsultation access
• Identify pain points and conversion bottlenecks, and define solutions to improve UX, completion rates, and time-to-book.
• Ensure a consistent, patient-friendly experience across web, app, and chat channels.

D. Cross-Functional Product Delivery

• Partner closely with IT, external vendors, and internal stakeholders to deliver platform enhancements.
• Act as the business owner of digital platforms and products (without owning engineering delivery directly).
• Align product releases with operational readiness across hospital units and patient-facing teams.

E. Conversational & Service Experience (WhatsApp/Chatbot)

• Oversee the development and optimization of chatbot and WhatsApp as part of the digital product and service ecosystem.
• Define conversation use cases, flows, routing logic, and handoff rules between automation and human teams.
• Ensure conversational channels support both patient service and digital sales conversion.

F. Teleconsultation & Digital Services Revenue

• Oversee the commercial and operational performance of teleconsultation as a digital service line (in partnership with operations/clinical teams).
• Improve teleconsult journey performance including discoverability, booking conversion, attendance, and follow-up conversion.
• Explore additional digital revenue opportunities (e.g., memberships, recurring health journeys, digital concierge models).

Info Pekerjaan:

• Perusahaan: Siloam Hospitals Group
• Posisi: Head of Digital Platforms & Experience
• Lokasi Kerja: Banten
• Negara: ID

Cara Mengirimkan Lamaran:

Setelah membaca dan memahami kriteria serta persyaratan kualifikasi minimum yang dijelaskan dalam informasi pekerjaan Head of Digital Platforms & Experience at the office Banten di atas, segera lengkapi berkas lamaran kerja seperti surat lamaran, CV, fotokopi ijazah, transkrip nilai, dan pelengkap lainnya sebagaimana dijelaskan di atas. Kirimkan melalui tautan Halaman Berikutnya di bawah ini.