Marketing Manager

Job Description:

• Develop and implement comprehensive marketing strategies to increase brand awareness, market share, and profitability.

• Lead the planning and execution of product launches, promotional campaigns, and trade marketing initiatives.

• Monitor and analyze market trends, consumer behavior, and competitor activity to identify opportunities.

• Manage the marketing budget and ensure effective allocation of resources.

• Work closely with cross-functional teams including Sales, Product Development, and Digital Marketing to ensure alignment.

• Collaborate with creative and media agencies to deliver effective advertising and communication campaigns.

• Track, evaluate, and report on the effectiveness of marketing campaigns using KPIs and ROI analysis.

• Ensure brand awareness across all marketing channels and touchpoints.

Qualification:

• Bachelors degree in Marketing, Business, or related field.

• Minimum 3 years in a marketing managerial role experience. Preferably in the FMCG industry (drinks category).

• Proven experience in brand management, campaign planning, and product innovation.

• Strong knowledge of traditional and digital marketing & e-commerce platforms.

• Excellent project management, analytical, and presentation skills.

• Creative thinker with a commercial mindset and strong attention to detail.

• Strong leadership and team collaboration skills.

Information :

• Company : PT DUTA SERPACKINTI
• Position : Marketing Manager
• Location : Jakarta
• Country : ID