Marketing Strategist

As a Marketing Strategist for After Sales - BME Hospital, your role is to develop strategic and creative marketing programs that enhance the visibility, trust, and growth of idsMEDs after-sales service in hospitals. You will focus on building engagement programs, service campaigns, and educational initiatives that position idsMED as a reliable partner beyond the point of sale.

Key responsibilities include:

• Designing and implementing marketing programs that promote contract service, maintenance plans, and after-sales initiatives for hospital clients

• Creating customer engagement campaigns such as loyalty programs, service anniversary reminders, hospital service workshops, and clinical support initiatives

• Collaborating with the service team to develop branding and communication tools that highlight service excellence (e.g., reports, certificates, case studies)

• Supporting the development of marketing collaterals: brochures, decks, digital content, and WhatsApp campaign kits

• Organizing and supporting events or touchpoints for hospital clients (e.g., appreciation events, hospital roadshows, free check-up weeks)

• Conducting research and gathering feedback from hospitals to continuously improve after-sales service positioning

• Tracking and reporting the effectiveness of each program using relevant KPIs

• Bachelors degree in Marketing, Communications, Biomedical Engineering, or related field

• Strong understanding or passion for healthcare & medical equipment industry, especially in service and maintenance

• 1-2 years of experience in marketing strategy, campaign development, or service branding

• Strategic and creative mindset - able to turn technical service offerings into engaging customer programs

• Excellent communication and coordination skills, especially in cross-functional collaboration

• Able to work independently, manage timelines, and take ownership of projects

• Fun, proactive personality - comfortable interacting with both internal teams and hospital clients

Placement : Logos, Bekasi

Information :

• Company : IDS Medical Systems
• Position : Marketing Strategist
• Location : Jakarta
• Country : ID