| Position | Performance Marketing Specialist (SEM) |
| Posted | 2025 September 24 |
| Expired | 2025 October 24 |
| Company | Souvia |
| Location | Bogor | ID |
| Job Type | Full Time |
Latest Job Information from Company Souvia as position Performance Marketing Specialist (SEM). If Job Vacancy Performance Marketing Specialist (SEM) in Bogor matches your criteria, please send your latest application/CV directly through the latest and most updated job site Jobkos.
Every job may not be easy to apply for, because as a new candidate / prospective employee must meet several qualifications and requirements according to the criteria sought by the Company. Hopefully the career information from Souvia as the position Performance Marketing Specialist (SEM) below matches your qualifications.
Job Description:
Develop and execute SEM-focused digital marketing strategies to generate high-quality leads and achieve lead generation targets.
Manage and optimize Google Search Ads campaigns to maximize ROI and improve overall campaign performance.
Conduct thorough keyword research, audience analysis, and competitor benchmarking to continuously refine SEM strategies.
Create and manage integrated digital campaigns across multiple channels (SEM, display advertising, social media ads, email marketing, content marketing) to support lead generation.
Collaborate closely with Sales and Marketing teams to ensure SEM efforts align with overall business objectives and sales pipeline.
Monitor and analyze campaign performance using KPIs (CTR, CPC, CPA, ROAS, Quality Score, Conversion Rate), and proactively optimize campaigns.
Implement lead nurturing strategies to drive prospects through the funnel until they become sales-ready opportunities.
Develop persuasive ad copies, landing pages, and other digital assets to improve user engagement and conversion.
Utilize analytics and marketing automation tools (Google Analytics, Looker Studio, CRM systems) to track, measure, and report on lead generation performance.
Stay up-to-date with latest SEM trends, algorithm changes, and best practices to ensure continuous improvement.
Prepare weekly performance reports and present insights and recommendations directly to executive management.
Qualification:
Must-have: Strong expertise in SEM, especially Google Search Ads (required).
Minimum 1-2 years of proven experience in performance marketing, campaign optimization, and SEM strategy execution.
Hands-on experience with Google Ads (Search, Display, Remarketing), and knowledge of other platforms (Meta Ads, LinkedIn Ads) is a plus.
Familiarity with analytics tools: Google Analytics, Looker Studio, Google Tag Manager, Meta Pixel.
Knowledge of landing page optimization (WordPress, Elementor, Divi Builder) and conversion funnel best practices.
Experience with A/B testing for ads and landing pages to optimize creative and performance.
Ability to analyze Quality Score factors and implement strategies to continuously improve it.
Strong data-driven mindset, analytical skills, and attention to detail.
Excellent communication skills, both written and verbal.
Result-oriented, proactive, and critical thinker with problem-solving capabilities.
After reading and understanding the criteria and minimum qualification requirements explained in the job information Performance Marketing Specialist (SEM) at the office Bogor above, immediately complete the job application files such as a job application letter, CV, photocopy of diploma, transcript, and other supplements as explained above. Submit via the Next Page link below.
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