Regional Sales Manager - Perishable Food (Java & Bali)

A fast-growing FMCG company specializing in frozen and chilled food products, with a robust national distribution network and expanding visibility across Southeast Asia.

Responsible for managing regional sales in Java & Bali, focusing on yogurt product distribution. The role emphasizes strategic channel development, sales execution, and distributor engagement.

• Sales Strategy Development

  • Design and implement effective sales strategies to promote and grow yogurt product sales within the Indonesian market.

• Client & Distributor Relationship Management

  • Establish and maintain strong, long-term relationships with key customers, distributors, and retail partners to maximize sales impact and ensure customer satisfaction.

• Market & Competitor Analysis

  • Monitor market trends, analyze consumer behavior, and assess competitor activities to identify opportunities for product positioning and sales differentiation.

• Cross-Functional Collaboration

  • Work closely with marketing and product development teams to coordinate promotional campaigns and execute successful product launches tailored to the Indonesian consumer base.

• Performance Monitoring & Reporting

  • Track sales targets, measure key performance indicators (KPIs), and provide regular updates to senior management on progress and results.

• Sales Team Enablement

  • Support, train, and coach the sales team to ensure deep product knowledge, consistent sales performance, and adherence to company guidelines.

• Regulatory & Quality Compliance

  • Stay informed of relevant food industry regulations and safety standards, ensuring all sales activities align with legal and quality requirements.

• Channel Expansion & Market Penetration

  • Lead the expansion of yogurt products into new regions and distribution channels by leveraging consumer insights and strategic partnerships.

• Minimum Bachelors degree in relevant fields.

• Experience:

  • At least 7 years of total working experience in Sales.

  • Including 5 years of proven sales experience in the FMCG sector, particularly in perishable goods such as dairy, yogurt, or chilled/frozen food products.

  • Prior experience in distributor management, retail channel development, or regional sales operations is highly preferred.

• Industry Knowledge:

  • Deep understanding of the Indonesian FMCG landscape, including cold chain logistics, shelf-life sensitivity, and market dynamics for perishable items.

  • Familiarity with food safety standards and regulatory requirements in the dairy or fresh food category.

• Proficient in Bahasa Indonesia and English (oral and written) to effectively communicate with both local stakeholders and international partners.

• Professional Skills:

  • Strong negotiation and relationship-building skills with a customer-focused mindset.

  • Analytical and data-driven, with the ability to turn insights into actionable strategies.

  • Effective in cross-functional collaboration and experienced in leading or coordinating with a sales team.

• Mobility:

  • Willingness to travel within Indonesia for customer visits, distributor meetings, and market expansion initiatives.

  • Possession of a valid driving license is a plus.

• Be a key driver in a growing FMCG sales territory

• Work with a popular, fast-moving product category

• Join a company with strong operational scale and brand visibility

• Lead strategic sales initiatives for yogurt and chilled products

• Build and manage distributor and retail relationships

• Oversee market expansion and ensure sales performance

About MatchaTalent:

MatchaTalent is a next-gen recruitment platform connecting exceptional talent with leading companies across industries. Were here to challenge the exclusivity of traditional recruitment firms that often compromise speed and match quality for profit. Our mission is to build a more inclusive, scalable, and tech-enabled hiring ecosystem.

Think of Matcha Talent as the Airbnb | Grab | Gojek of recruitment—empowering professionals and firms to collaborate, source top candidates, and deliver outstanding results globally.

Information :

• Company : MatchaTalent
• Position : Regional Sales Manager - Perishable Food (Java & Bali)
• Location : Jakarta Utara
• Country : ID