Senior Marketing Manager

Who We Are:

PT Kredit Biro Indonesia Jaya (Credit Bureau Indonesia, “CBI”) as one of the private credit bureaus in Indonesia has been established since 2014 and obtained an operational license from Otoritas Jasa Keuangan (OJK) as Lembaga Pengelola Informasi Perkreditan (LPIP) in 2015.

In November 2021, after obtaining approval from OJK, CBI received additional capital from shareholders and appointed a new management team, which aims to provide new and leading-edge services and products. This new identity will also strengthen CBIs position as the "best-in-class, modern and innovative" credit bureau in Indonesia.

CBI is a trailblazer in the credit bureau industry, dedicated to fostering a culture of excellence and innovation. We believe in the power of a talented and diverse team to bring cutting-edge solutions to our clients and contribute to the overall success of the financial landscape in Indonesia.

Why Join Us:

1. Innovative Environment: Continuously investing in cutting-edge technologies, including the powerful realm of artificial intelligence, your role becomes a pivotal part of our journey into the dynamic and evolving landscape of financial services. Being part of our innovative environment is your gateway to an exciting and forward-thinking career

2. Impactful Work: We offer more than just a job; we provide an opportunity to play a crucial role in shaping the financial future of individuals and businesses across the nation. As a licensed credit bureau, our commitment to accuracy, reliability, and timeliness sets the stage for impactful work

3. Professional Development: We are committed to the growth of our employees. Join a team that encourages continuous learning and offers opportunities for career advancement.

4. Collaborative Culture: Work in a collaborative and inclusive environment where your ideas are valued, and teamwork is key to achieving our goals.

About the Role:

As the Senior Marketing Manager, you will own and execute marketing initiatives that drive visibility, engagement, and growth across our corporate, SME, and consumer lines of business. This is a hands-on individual contributor rolewhere youll manage agencies, craft campaigns, and deliver impactful PR, branding, and field marketing activities tailored for the Indonesian market.

Responsibilities

Public Relations & Communications

• Manage PR agencies to deliver media coverage, thought leadership, and corporate communications.

• Draft, review, and adapt press releases, media articles, and corporate narratives.

• Coordinate interviews, features, and speaking opportunities for company executives.

• Track media coverage and provide insights to refine PR strategies.

Brand Marketing

• Execute tactical brand campaigns across multiple business lines.

• Ensure consistent application of brand guidelines in all marketing assets and communications.

• Own and maintain corporate profiles, company pitch decks, and supporting materials.

• Collaborate with creative teams to produce high-quality campaigns and promotional assets.

Field Marketing & Events

• Plan, manage, and execute industry events, sponsorships, and partnerships that increase brand presence.

• Oversee event logistics, communication, and promotion from end to end.

• Build strong relationships with associations and industry stakeholders to enhance positioning.

Requirements

To succeed in this role, you will need:

• 10 years of hands-on experience in PR, brand, or field marketing, ideally in financial services, fintech, or related industries

• Strong track record in agency management, tactical campaigns, and event execution

• Excellent writing and storytelling skills in both English and Bahasa Indonesia

• Ability to manage multiple business lines with attention to detail and consistency

• Self-starter with strong organizational and stakeholder-management skills

• Comfortable working in a fast-paced, growth-driven environment

Information :

• Company : Jobstreet Indonesia
• Position : Senior Marketing Manager
• Location : Jakarta Pusat
• Country : ID