Senior Performance Marketing Specialist

Pandai Gadai is seeking an experienced Senior Performance Marketing Specialist to join our team. This position offers an exciting opportunity for professionals with +3 years of experience in the fast-paced world of digital marketing. As a key player in our marketing team, you will be responsible for shaping our advertising strategies, ensuring our messaging is on point, and driving our performance marketing efforts to new heights.

Job Description

• Develop, implement, and manage paid digital advertising campaigns across various platforms, including Google Ads, Meta, and TikTok.

• Collaborate with Copywriters and the creative team to develop compelling ad content and optimize messaging strategies.

• Analyze and report on campaign performance, providing actionable insights and recommendations for optimization.

• Conduct A/B testing and implement optimization techniques.

• Manage budgets to maximize Return On Ad Spend (ROAS).

• Monitor and analyze market trends, competitor activities, and industry developments to inform and improve advertising strategies.

• Create and maintain advertising dashboards, ensuring data accuracy and alignment with overall marketing objectives.

• Work closely with e-commerce teams to integrate advertising strategies.

• Develop and execute strategies to drive app installs, user engagement, and other key performance metrics.

• Identify opportunities for revenue growth and implement strategic initiatives to increase company profitability.

• Stay current with digital marketing best practices and platform updates.

• Strong knowledge on Universal App Campaign

Requirements

• +3 years of experience in performance marketing or a related field.

• Proven track record of managing and optimizing campaigns on digital advertising platforms (e.g., Google Ads, Meta Ads, TikTok Ads Manager).

• Strategic skills to identify opportunities and implement initiatives to increase company revenue.

• Strong analytical skills, with proficiency in data analysis tools and a detail-oriented approach to tasks.

• Experience managing e-commerce ad campaigns.

• Preferably, experience working in an agency environment.

• Excellent communication skills and the ability to work effectively in a collaborative team environment.

• Ability to manage multiple projects simultaneously and meet deadlines.

• Experience with A/B testing and performance optimization techniques.

• A keep understanding of different ad strategies and the ability to adapt to various campaign goals.

Information :

• Company : PT Solusi Gadai Pintar
• Position : Senior Performance Marketing Specialist
• Location : Jakarta
• Country : ID