Digital Strategy Lead (Growth Marketer)

As a Digital Strategy Lead, you will be responsible for creating and implementing digital marketing strategies across our food and beverage, dry cleaning laundry, and wealth management subsidiaries. You will lead campaigns that drive customer acquisition, enhance brand awareness, and maximize ROI across various digital channels.

Key Responsibilities

• Digital Strategy Development: Craft and execute comprehensive digital marketing strategies tailored to each subsidiarys target audience and goals.
• Paid Media Campaigns: Manage paid advertising campaigns (Google Ads, Facebook, Instagram, LinkedIn, etc.) to optimize reach and performance.
• SEO & SEM: Oversee search engine optimization (SEO) and search engine marketing (SEM) strategies to enhance organic traffic and search rankings.
• Analytics & Performance Tracking: Monitor and analyze campaign performance through KPIs, generating reports on customer acquisition costs (CAC), lifetime value (LTV), and return on investment (ROI).
• Lead Generation: Develop and execute lead generation campaigns, implementing funnels that attract and convert leads for the wealth management and service industries.
• Omnichannel Campaigns: Design and manage multi-channel marketing campaigns that integrate social media, email marketing, and paid media for maximum impact.
• Marketing Automation: Utilize marketing automation tools to optimize and streamline digital marketing workflows and customer journeys.
• Collaboration & Leadership: Work closely with the Creative Content Specialist to ensure cohesive brand messaging and execution across all channels.
• Market Research: Stay updated on industry trends and competitors to identify opportunities for growth and innovation across sectors.

Requirements

• 3-5 years of experience in digital marketing and growth strategy.
• Strong knowledge of Google Ads, Facebook Ads, SEO, SEM, and analytics tools.
• Proficient in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems.
• Ability to manage budgets and optimize for cost-efficiency.

Strong communication and analytical skills.

Information :

• Company : Jobstreet Indonesia
• Position : Digital Strategy Lead (Growth Marketer)
• Location : Jakarta Selatan
• Country : ID