Marketing Manager for PT. Buana Sandang Indonesia (Kudus, Central Java)

PT. BUANA SANDANG INDONESIA (located in Kudus, Central Java), We are seeking a strategic, results-oriented Marketing Manager to join our team at PT Buana Sandang Indonesia (PT BSI), a growing garment manufacturing company. This is a prime opportunity for a marketing leader who excels in B2B relationship management, brand development, and driving business growth through well-executed marketing strategies.

Purpose of the Role

Marketing operations at PT Buana Sandang Indonesia, a garment manufacturing company, with a focus on developing B2B (business-to-business) relationships, overseeing promotional activities, securing buyer orders (local & international), and enhancing the companys brand positioning and competitiveness in the textile and apparel supply chain. Reports to Chief Marketing Officer

As the Marketing Manager, you will oversee the full spectrum of marketing operations — from campaign design and buyer engagement to pricing strategy and team leadership. Your efforts will be central to strengthening our brand, securing new buyer partnerships (both domestic and international), and ensuring our competitive edge in the textile and apparel supply chain.

This role is perfect for a dynamic professional who thrives in a fast-paced, production-driven environment, and who brings both creative and analytical thinking to every stage of the marketing process.

Responsibilities

 ·  Strategic Planning

Build and execute short-term and long-term marketing strategies to secure orders from local and international buyers (e.g. fashion brands (Zara, H&M etc.), distributors and importers)

Conduct market intelligence and competitor benchmarking for woven and/or knit garments.

Develop garment pricing frameworks in coordination with the costing and production teams

·   Campaign Management

Design brochures, buyer decks, and marketing kits that represent PT BSIs production strengths (e.g. capacity, certifications, QC system).

Oversee social media content (LinkedIn, Instagram), seasonal lookbooks, and promotional videos.

Manage branding consistency across all buyer communications.

·  Team Leadership

Lead and mentor the marketing team, including recruitment, training, and performance evaluation

Foster cross-departmental collaboration to ensure consistent brand messaging and operational efficiency

Set and monitor Key Performance Indicators (KPIs) for the marketing team

·   Cross-Functional Coordination

Coordinate with production planning (PPIC), and export documentation teams to ensure timely sample delivery and production slots.

Track inquiry conversion rates, order cycles, and delivery performance for each client.

Support negotiation of MOQ, pricing, and shipment terms.

·   Cost Management

Monitor budgets, analyze costs, and optimize resource usage.

Analyze production costs per unit (cost/kg yarn, cost/meter fabric) to ensure competitiveness

·   Reporting to Directors

Prepare and present marketing performance reports to the Board of Directors, including ROI analysis and strategic recommendations

Provide market insights and advice for executive-level business decision-making

Maintain CRM records and buyer history for ongoing tracking.

Full-time position based at PT BSI Office in Kudus (central Java), may require travel to client sites, factories, or industry events.

May require extended hours to address strategic issues across business units.

Qualifications

• Bachelors degree in Marketing, Business Administration, Communications, or related field

• MBA or postgraduate qualification is a plus

• Minimum of 5 years of experience in marketing, with at least 2 years in a managerial role

• Strong understanding of garment product lifecycle, pricing, MOQ, and buyer documentation.

• Strong, effective, and accountable negotiation and presentation skills within the context of business relations with both external and internal parties.

• Technical Skills & Competencies

1.  Possesses in-depth and comprehensive knowledge of garment manufacturing processes, including but not limited to woven garments, casual wear, and workwear.

2.  Possesses adequate understanding of international buyer expectations, including but not limited to the review of technical documents (tech packs), as well as the development and approval of product samples.

3.  Strong analytical skills to interpret market data and campaign performance

4. Adaptability to changing market trends and emerging marketing technologies

5. Experience in efficient budget and resource management

6. Fluent in both Bahasa Indonesia and English, written and verbal, including preparing management reports and presentations to the Board

Information :

• Company : The Practice Consulting
• Position : Marketing Manager for PT. Buana Sandang Indonesia (Kudus, Central Java)
• Location : Jakarta Selatan
• Country : ID