Product Marketing Manager

About The Role:

If you have a passion for learning and thrive in a fast-paced, dynamic environment while deeply understanding consumer behavior, this role is for you!

As a Product Marketing Manager at GoPay Money Management, you will be responsible for developing and executing impactful campaigns to drive growth & deliver healthy financial for one of key business priorities: Loans.

To succeed in this role, you must be highly driven, possess strong analytical thinking, and excel in stakeholder management, as you will collaborate with multiple teams, including Internal stakeholders (CRM, Creative, Brand, and CX) and External partners (Agencies), under the guidance of the Marketing Lead

• A Bachelors degree in Business, Marketing, or a related field, or equivalent practical experience (candidates with relevant marketing experience are welcome to apply).
• Preferred background: Experience in brand management (consumer goods industry) or a Product Marketing Manager (PMM) role in a leading tech company/lending platform.
• Minimum of 5 years of experience in marketing, brand management, or product marketing.
• Strong ability to work both independently and collaboratively within a team.
• Proven experience in cross-functional collaboration, working closely with key stakeholders such as Business, CRM, CX, Brand, Creative, and Research, with guidance from a manager or mentor.
• Analytical and>

  About the team:

  Money Management Marketing: Driving Growth

  Money Management plays a critical role in GoPays monetization strategy, with the Marketing Team responsible for generating demand by attracting high-quality users—including both consumers and key stakeholders such as drivers. The focus is on driving engagement and conversion across Liquidity, Banking, Insurance, Loans, and future products like Investment.

  Our target audience is diverse and can be reached across multiple platforms, both inside and outside apps. Their financial needs are not limited to just one product but span across various offerings within the GoPay ecosystem, including GoJek Apps and Driver Swadaya Apps. Given this, the Money Management Marketing Team is committed to providing the best offers while also enhancing financial literacy among our users.

  Exciting Growth in 2025 and Beyond

  Looking ahead, we have a range of exciting new products to introduce especially in the Loan business.

  With these developments, joining the Money Management Marketing Team offers an exciting and rewarding experience for those looking to make an impact.

  Collaboration, Agility, and a Strong Team Culture

  Given that various elements—such as CRM copywriting, creative design, and user experience—significantly impact conversion within apps, it is essential to align all stakeholders under a unified vision and mission.

  To stay ahead of market trends, we embrace agility and work in a highly collaborative and supportive environment, where we proactively remove barriers, support one another, and enjoy the journey together. We value diversity in culture and background, fostering team connections through informal Lark hangouts to learn from each other and build a strong, dynamic team

  About GoTo Group

  GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesias vast consumer household.

  About Gojek

  Gojek is Southeast Asias leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.

  About GoTo Financial

  GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.

  GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTos official recruitment channels.

  #LI-ONSITE

  
  

  Information :

  • Company : GoTo Financial
  • Position : Product Marketing Manager
  • Location : Jakarta
  • Country : ID