B2B Sales Representative - Steel Furniture

Our client is a leading manufacturer specializing exclusively in steel furniture that has been operating for at least a decade. Based in Luoyang, Henan Province, China — the largest steel furniture industrial hub in the country.

For over a decade, they have focused on the Southeast Asian market, building a strong footprint across Indonesia, Vietnam, Thailand, the Philippines, and Malaysia. In Indonesia specifically, their products are well received by major furniture distributors and dealers who value both the durability and affordability of their offerings.

Their core product lines are divided into two main categories: home furniture — such as steel wardrobes, shoe cabinets, kitchen storage, and utility cabinets — and office furniture, which includes filing cabinets, lockers, security cabinets, and phone storage systems. 

The client builds long-term partnerships through a lean model, employing local representatives under service agreements, with salaries and commissions paid directly from China. This allows greater investment in product competitiveness and sales incentives, giving their country representatives a strong edge with high-quality, best-priced steel furniture backed by a robust supply chain.

As their Indonesia Sales Representative, youll leverage these advantages to develop and manage relationships with furniture distributors, dealers, and wholesalers across major cities, supported by existing leads and local referrals. Your core responsibilities include expanding our B2B network, securing container-level orders, and coordinating closely with our China headquarters on contracts and after-sales needs. This role combines proactive business development, contract execution, and client support, and involves frequent travel within Indonesia.

• Client Development - Identify and visit potential furniture dealers and retailers across major cities in Indonesia to establish cooperation.

• Account Management - Collect client requirements, coordinate with the China headquarters to fulfill orders, and ensure smooth communication.

• Sales Process - Manage contract signing and execution, monitor local delivery arrangements within Indonesia.

• After-Sales Support - Address client concerns and facilitate resolution by coordinating with our China team.

• Targets - Exclusively B2B (no retail), targeting clients capable of ordering large quantities (minimum one container), with current volumes reaching 10-20 containers per month.

• Future Expansion - Opportunity to open local offices and recruit additional sales staff in Jakarta and Surabaya as business grows.

• Travel - Frequent travel is required, with all expenses fully covered by the company.

• A Bachelors Degree in a relevant field.

• At least 3 years of proven experience in B2B furniture sales, ideally with a focus on steel furniture or similar product lines.

• Established network within Indonesias furniture distribution ecosystem.

• Fluent in English (written and spoken).

• Outgoing, reliable, with strong integrity and commitment, as well as ambitious, motivated to maximize earnings.

• Represent a leading international furniture manufacturer with strong product demand across Southeast Asia

• Work independently as a country representative, backed by a global supply chain and factory support

• Travel across Indonesia, expanding partnerships and building a long-term, rewarding sales career

• Develop and manage B2B client relationships with major furniture distributors and dealers

• Collaborate directly with international headquarters to fulfill client needs

• Opportunity to grow local operations and lead future expansion into new markets

About MatchaTalent:MatchaTalent is a next-gen recruitment platform connecting exceptional talent with leading companies across industries. Were here to challenge the exclusivity of traditional recruitment firms that often compromise speed and match quality for profit. Our mission is to build a more inclusive, scalable, and tech-enabled hiring ecosystem.

Think of Matcha Talent as the Airbnb | Grab | Gojek of recruitment—empowering professionals and firms to collaborate, source top candidates, and deliver outstanding results globally.

Information :

• Company : MatchaTalent
• Position : B2B Sales Representative - Steel Furniture
• Location : Jakarta
• Country : ID