Digital Marketing Specialist
Job Description
- Planning, manage, and optimize paid advertising campaigns across platforms such as Meta Ads, Google Ads, and TikTok Ads.
- Collaborate with Manager to develop and implement strategies for promotional activities.
- Analyze campaign performance metrics to identify opportunities for improvement and make data-driven adjustments.
- Develop and execute CRM campaigns (email, whatsapp, in-app) to increase conversions.
- Analyze CRM performance metrics to identify areas for improvement and optimize campaigns.
- Provide guidance and support to team members.
- Bachelors degree in Marketing, Communications, Business, or related field (preferred)
- 2-4 years of hands-on digital marketing experience, ideally in B2B tech, SaaS, or software development industries
- Strong understanding of SEO, SEM, social media, content marketing, and email marketing
- Experience with marketing automation tools and CRM platforms (HubSpot, ActiveCampaign, or similar)
- Proficiency in Google Analytics (GA4), Google Search Console, and campaign reporting
- Excellent communication skills in both English and Bahasa Indonesia
- Excellent communication and interpersonal skills.
- Ability to work independently and as part of a team.
- Knowledge of B2B lead generation and conversion optimization strategies
Information :
- Company : PCS Group
- Position : Digital Marketing Specialist
- Location : Tangerang
- Country : ID
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Post Date : 2025-09-03 | Expired Date : 2025-10-03