Head Of Marketing

• Design and implement omnichannel marketing strategies, including digital, social media, KOLs, and offline events when applicable.

• Lead the marketing team—Covering Content, KOL, and Events—to generate marketing leads and convert them into sales.

• Strengthen the brand positioning developed by the branding team to ensure communications are sharper, integrated, and relevant within the skincare market.

• Manage marketing budgets, campaign ROI, and promotional cost efficiency.

• Analyze market data, beauty trends, and customer needs to inform strategic development.

• Coordinate closely with product and branding teams on communications, time‑to‑market planning, and messaging aligned with product USPs.

• Handle communication crises and customer feedback.

• Own marketing KPIs, including content marketing metrics, KOL impression targets, and event ROI.

• Bachelors degree minimum (Masters a plus) in Marketing, Business, Communications, or a related field.

• 5-8 years of marketing experience, with at least 2-3 years in managerial or leadership roles.

• Preferred experience in the beauty, skincare, or FMCG industries.

• Deep understanding of digital marketing, including performance ads, influencer marketing, social media, SEO/SEM, and email marketing.

• Proficient with tools such as Meta Ads Manager, Google Ads, Google Analytics, TikTok Ads, and CRM platforms.

• Knowledgeable about consumer behavior, skincare trends, and the local/international competitive landscape.

• Strong leadership, capable of mentoring and building cross‑functional teams.

• Strategic thinker and agile executor, with a data‑driven mindset.

• Creative, trend‑sensitive, and passionate about beauty and the digital landscape.

• Excellent communicator, experienced working with multiple stakeholders.

Information :

• Company : PT. Indonesia Premium Goods (Elvicto & Iswhite)
• Position : Head Of Marketing
• Location : Jakarta
• Country : ID