Marketing Communication & Brand Activation

Qualifications

• Bachelors degree in Branding, Marketing, Communications, Business or a related field. A Masters degree is a plus.

• Min. 2 years experience in a brand/marketing managerial position, preferably within fashion retail industry.

• Proven track record of developing and executing successful brand and marketing communication strategies.

• Strong knowledge of industry dynamics and an in-depth understanding of customer needs in fashion retail sector.

• Excellent communication and interpersonal skills.

• Creative, proactive approach, and customer-centric mindset.

• Experience and familiarity with various marketing tools and platforms, including analytics platforms and project management tools.

• Strong leadership and teamwork skill.

• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.

• Able to fully work from office.

Responsibilities

• Plan and execute online and offline brand events to enhance brand visibility and presence

• ⁠Manage and grow Beatrices internal community (Nomads &, loyal customers) to ensure consistent engagement

• Collaborate with internal teams (creative, content, sales) and external partners (vendors)

• ⁠Handle end to end event planning: ideation, budgeting, cross-department coordination, and on-site execution

• Oversee event timelines, budgets, and post-event evaluations

• Bring fresh, relevant ideas that align with our brand and audience

• Develop and oversee comprehensive 360-degree marketing strategies (including instore, ATL, and BTL media) that align with the companys overall objectives, market trends, and consumer insights.

• Development and execution of multi-channel marketing campaigns, ensuring consistency across all platforms and channels

• Conduct market research to identify trends, monitor competitor activities, and evaluate campaign effectiveness.

• Collaborate with cross-functional teams to align marketing strategies with business goals.

• Manage marketing budgets to maximize ROl.

• Monitor and analyze the performance of brand marketing initiatives, using key metrics to assess effectiveness and drive continuous improvement.

• Build and maintain strong relationships with external agencies and partners.

• Prepare regular reports on brand performance and present insights and recommendations to top management.

• Provide leadership and mentorship to the marketing team.

Information :

• Company : Beatrice Clothing
• Position : Marketing Communication & Brand Activation
• Location : Jakarta Barat
• Country : ID