Marketing Communication Lead
Key Responsibilities
• Lead the planning and execution of marketing campaigns aimed at strengthening franchisee acquisition and agent recruitment.
• Coach the team and enforce tight timelines and high standards by overseeing briefs and continuously refining copy, design, video, and social‑media calendars.
• Develop and implement marketing strategies tailored to the property brokerage business.
• Supervise day-to-day activities of the MarComm team to ensure timely delivery of campaigns and content.
• Work closely with internal stakeholders to understand marketing needs and translate them into actionable plans.
• Guide each stage,from concept through launch by applying hands‑on expertise with Meta Ads, TikTok Ads, and CRM tools, while seamlessly blending offline channels such as events, PR, print, and on‑ground activations. Coordinate with external vendors and media when needed (for ad placements, printing, etc.).
• Evaluate campaign performance and report KPIs to management. Analyze dashboards, A/B results, and campaign performance to deliver actionable insights to management level; driving sharper messaging, smarter spend, and higher ROI.
• Ensure consistent brand messaging in all communications, without being limited to brand-building activities.
• Stay updated on market trends, competitors strategies, and customer behavior in the property sector.
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Qualifications & Preferred Experience
• Male, preferably aged 30-35 years old.
• Minimum 5 years of relevant experience in the marketing field, preferably in B2C industries.
• At least 2 years in a managerial or supervisory role.
• Strong knowledge in marketing strategy, campaign execution, and team management.
• Excellent interpersonal and communication skills, both written and verbal.
• A results-oriented and analytical mindset.
• Comfortable working in a fast-paced environment with multiple stakeholders.
• Experience in real estate or franchise industry is a plus.
• Hands‑on knowledge of paid digital channels and traditional media
• Strong creative eye plus storytelling chops in Bahasa Indonesia & English.
Information :
- Company : Century 21
- Position : Marketing Communication Lead
- Location : Jakarta
- Country : ID
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Post Date : 2025-05-22 | Expired Date : 2025-06-21