Marketing Manager

About Us:

Cave Mens Grooming is a personal care brand developed to meet the grooming needs of modern men. With a research-based approach, our products are thoughtfully formulated to address real skin and hair concerns. Trusted by thousands, weve grown rapidly with distribution across all regions in Indonesia.

Job Description: 

As our Marketing Manager, youll lead the full scope of brand and growth marketing activities — including Performance Marketing, KOL & Influencer Management, CRM & Loyalty, Community Engagement, and Offline Events & Activations.

Youll work closely with cross-functional teams to execute integrated campaigns and report directly to the CEO. Were looking for someone whos both strategic and hands-on, ready to scale a grooming brand with purpose and creativity.

Key Responsibility: 

• Lead and manage the full marketing function, including KOL Management, Performance Marketing, CRM, Community, and Offline Events, ensuring alignment with brand and business goals.

• Develop and execute annual marketing strategies and campaigns to grow brand awareness, acquisition, and customer loyalty.

• Manage the marketing budget and optimize resource allocation to ensure maximum ROI.

• Build and nurture KOL & influencer partnerships, track campaign performance, and drive impact.

• Oversee CRM programs and customer journey strategies to enhance engagement and lifetime value.

• Plan and implement offline activations and brand experiences that support sales and visibility.

• Drive community initiatives and brand advocacy through both digital and offline channels.

• Monitor market trends, consumer insights, and competitor activities to inform strategy.

• Collaborate with cross-functional teams (Product, Sales, Operations, Creative) for 360° campaign execution.

• Analyze and report on marketing performance metrics, including sales growth, customer feedback, and brand positioning.

Qualifications: 

• Bachelors degree in Marketing, Business, or a related field.

• 3-5 years of relevant experience in a marketing leadership role, preferably in beauty, grooming, or lifestyle brands.

• Proven track record in performance marketing, CRM, influencer marketing, and event activation.

• Experience in community engagement and building customer loyalty.

• Strong analytical skills with a data-driven mindset and a creative approach to problem-solving.

• Excellent communication, leadership, and cross-functional collaboration skills.

• Attention to detail in composing, establishing priorities, and meeting deadlines

• Willing to work onsite at BSD (WFO System)

Information :

• Company : PT.Altaf Digdaya Indonesia
• Position : Marketing Manager
• Location : Tangerang
• Country : ID