National Sales Manager - FMCG Food

Our client is a fast-growing food company established in 2019, dedicated to creating nutritious and enjoyable food products for children. With a team of 50+ employees, they focus on serving millennial mothers by offering healthy, ready-to-eat snacks, including their flagship crunchy meat floss - BPOM and Halal-certified.

Beyond product innovation, the brand serves as a lifestyle platform offering information, community, and support tailored to modern parenting. Their mission is to become the top choice for families looking for wholesome, safe, and tasty food solutions for kids.

The client is seeking a results-driven and strategic National Sales Manager to lead our sales operations across Indonesia. This role is ideal for a seasoned professional with a strong background in FMCG, particularly in the food category. The ideal candidate will possess proven expertise in managing key accounts, distributor networks, and modern trade channels, as well as demonstrated success in driving revenue growth and optimizing sales operations nationwide.

• Sales Leadership & Strategy

  • Lead national sales strategies across general trade, modern trade, and National Key Accounts (NKA) to drive brand visibility and revenue growth.

  • Develop and expand distributor and retail networks to boost product availability across Indonesia.

  • Negotiate product listings, visibility programs, and trade terms with major retail chains, distributors, and NKA partners.

• Performance & Budget Management

  • Prepare and manage sales budgets, ensuring efficient spend and strong ROI.

  • Track and analyze sales performance by channel, account, and region; apply data-driven solutions to meet targets.

• Team Leadership & Collaboration

  • Lead and coach a high-performing sales team, including supervisors, to align with company goals.

  • Work closely with marketing, PPIC (Production Planning and Inventory Control), and finance teams for smooth trade promo execution, accurate forecasting, and operational efficiency.

• Stakeholder Management & Compliance

  • Build strong relationships with retailers, distributors, and internal teams to support sustainable business growth.

  • Ensure compliance with trade terms and manage accounts receivable according to company policy.

• Market Intelligence

  • Provide insights on market trends and competitor activity to support agile decision-making.

• At least Bachelors Degree in related majors.

• Minimum 8 years of experience in Sales, with specialization in e-commerce and marketplace operations, with 3 years experience as National Sales Manager or equivalent, within the FMCG - Food category.

• Fluent in English.

• Proven ability in key account management and distributor relationship-building within Indonesias retail landscape.

• Strong analytical acumen in sales reporting, cost analysis, and trade term management.

• Excellent leadership, communication, interpersonal, and negotiation skills.

• High mobility and readiness to travel extensively across the country.

• Help grow a mission-driven brand loved by Indonesian families

• Lead national expansion with a high-impact leadership role

• Join a young, dynamic team passionate about parenting innovation

• Lead FMCG sales strategy across Indonesia

• Mission-led brand with growing market demand

• Opportunity to shape a national sales force

About MatchaTalent:

MatchaTalent is a next-gen recruitment platform connecting exceptional talent with leading companies across industries. Were here to challenge the exclusivity of traditional recruitment firms that often compromise speed and match quality for profit. Our mission is to build a more inclusive, scalable, and tech-enabled hiring ecosystem.

Think of Matcha Talent as the Airbnb | Grab | Gojek of recruitment—empowering professionals and firms to collaborate, source top candidates, and deliver outstanding results globally.

Information :

• Company : MatchaTalent
• Position : National Sales Manager - FMCG Food
• Location : Jakarta
• Country : ID