Sales Marketing Manager

Job Purpose:

The Sales Marketing Manager will lead and execute sales and marketing strategies focused on B2C and B2B segments for the private laboratory. The role is responsible for increasing patient/customer acquisition, building brand awareness, managing digital and offline marketing campaigns, and ensuring sustainable revenue growth.

Key Responsibilities:

• Develop and implement B2B/B2C sales and marketing strategies to achieve revenue and growth targets.

• Build and manage customer acquisition channels including digital marketing, social media, referral programs, and partnerships.

• Monitor market trends, competitor activities, and customer needs to design effective campaigns.

• Manage and mentor the sales and marketing team to achieve monthly and annual KPIs.

• Plan and execute promotional events, health campaigns, and community engagement activities to increase brand visibility.

• Oversee customer experience journey, ensuring high levels of satisfaction and loyalty.

• Develop marketing content in coordination with internal and external stakeholders.

• Monitor and analyze campaign performance using data-driven insights to optimize ROI.

• Collaborate with laboratory operations, technical, and customer service teams to align strategies.

• Prepare regular sales reports, forecasts, and marketing performance reviews for management.

Qualifications:

• Bachelors Degree in Marketing, Business Administration, Healthcare Management, or related field (Masters Degree is a plus).

• Minimum 5 years of experience in Sales & Marketing, preferably in healthcare, private laboratory, or related consumer services.

• Strong knowledge of B2C sales strategies, digital marketing, and customer engagement.

• Proven track record of achieving sales targets and leading teams.

• Excellent leadership, communication, and negotiation skills.

• Data-driven with strong analytical and problem-solving abilities.

• Proficient in CRM tools, digital marketing platforms, and MS Office.

• Ability to work under pressure and adapt in a fast-paced environment.

Key Competencies:

• Strategic Thinking & Planning

• Customer-Centric Mindset

• Team Leadership & People Development

• Strong Business Acumen

• Creativity & Innovation in Marketing

• Excellent Communication & Presentation Skills

Information :

• Company : Genos Laboratory
• Position : Sales Marketing Manager
• Location : Cengkareng
• Country : ID