Social Media Specialist

Beauty World Indonesia | Jakarta Pusat | ID
PLEASE ATTACH PORTFOLIO ON YOUR RESUME Job Description

1. Content Creation & Management

  • Develop and execute a social media content calendar aligned with the brands marketing strategy.

  • Create compelling, visually appealing, and on-brand content, including images, videos, reels, and captions.

  • Stay up-to-date with beauty trends and create relevant content.

2. Community Engagement & Growth

  • Manage and monitor social media accounts (Instagram, TikTok, Facebook, YouTube, etc.).

  • Engage with followers, respond to comments and DMs, and build an active online community.

  • Develop relationships with beauty influencers, brand ambassadors, and key industry figures.

  • Implement strategies to increase engagement, follower growth, and brand loyalty.

3. Campaign Management & Strategy

  • Plan and execute social media campaigns to promote product launches, events, and collaborations.

  • Optimize content for performance, leveraging analytics and insights to improve engagement and reach.

  • Run social media ads and promotions to enhance visibility and conversions.

  • Work closely with the marketing team to align social media initiatives with broader brand goals.

4. Analytics & Reporting

  • Track and analyze social media performance using tools like Meta Business Suite, Google Analytics, and TikTok Analytics.

  • Provide insights and recommendations for content optimization based on engagement and conversion data.

  • Stay updated on algorithm changes and adapt strategies accordingly.

Job Qualification

  • Minimum 2 years of experience as a Social Media Specialist, preferably in the beauty industry or healthcare (medicine, supplement) product.

  • Strong understanding of social media trends, algorithms, and best practices in the beauty industry.

  • Proficiency in content creation, copywriting, and basic video editing.

  • Experience using social media management tools, Canva, and Capcut.

  • Strong communication and community engagement skills.

  • Creative mindset with an eye for aesthetics and branding.

  • Ability to work in a fast-paced environment and meet deadlines.

  • Familiarity with paid social media advertising is a plus.


Information :

  • Company : Beauty World Indonesia
  • Position : Social Media Specialist
  • Location : Jakarta Pusat
  • Country : ID
Next Process

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Post Date : 2025-08-05 | Expired Date : 2025-09-04

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