Strategic and Business Planner

1. Analyze POS performance data to formulate local campaign strategies and directions (per cluster or per segmentation).

2. Develop a marketing framework and activation structure that can be used to create POS campaigns — not mass templates, but scalable approaches.

3. Design store-specific program approaches based on business priorities (volume, area potential, seasonality, etc.).

4. Provide recommendations for campaign funnels (Attract-Walk-in-Conversion) and channel mix (POSM, digital, community, KOC).

5. Initiate program and activation ideas based on local insights and real field conditions.

6. Develop strategic proposals and creative briefs.

7. Evaluate program/campaign performance and suggest iterations based on insights.

Qualifications :

• Bachelor degree in Business, Finance, Economics, or any related field

• 3-6 years of experience in business planning, marketing strategy, orcampaign development, particularly involving multiple distribution points (multilocation models such as retail, multifinance, or FMCG).

• Accustomed to developing strategies that are not only creative, but also take into account data, segmentation, and feasibility of execution.

• Experience working with field or regional teams (decentralized structure)

• Strong in Business & Campaign Planning, Cross-functional Collaboration, Communication & Execution Briefing, Adaptability & Grounded Ideation

• High ownership and ability to work independently or in cross-functional teams.

• Preferably with prior experience in creating program frameworks or reusable library frameworks

Information :

• Company : BFI Finance Indonesia
• Position : Strategic and Business Planner
• Location : Tangerang
• Country : ID