Marketing Manager

A strategic and performance-driven Marketing Manager to manage the assigned product category across both existing and emerging business opportunities in Indonesia. You are responsible for identifying locally relevant consumer insights and aligning them with the Versuni product portfolio to meet the unique needs of Indonesian consumers. You will drive marketing strategy and lead the execution of impactful end-to-end activation plans aimed at increasing sales, market share, and overall business growth.

You will lead all marketing efforts within Indonesia across various channels, ensuring brand relevance and business results. Your key responsibilities will include:

• Managing product portfolios and channel strategies that reflect local consumer behaviors and preferences.
• Developing a comprehensive marketing strategy using our value creation approach: 1) Mental Availability: Brand communication and media optimization 2) Scalable Portfolio: Local product development and pricing strategy, 3) Physical Availability: Effective distribution and availability strategy
• Delivering key KPIs including Sell-In, Sell-Thru, and Market Share growth.
• Managing A&P spend efficiently to support IGM targets and maintain control over Brand P&L.
• Leading collaborations with third-party agencies (creative, media, social media, KOLs, research, etc.) to support marketing goals.
• Localizing Source-of-Business (SOB) initiatives to better suit the Indonesian market.
• Owning and executing the local marketing activation plan, including a 12-month integrated media calendar with clear ROI metrics.

• 8+ years of experience in marketing, preferably within the FMCG sector.
• Strong English communication skills (verbal and written).
• Solid knowledge in commercial and brand management, product marketing, consumer insights, media and communications, and digital marketing.
• Experience working with both online and offline sales channels.
• Strong business acumen and analytical thinking.
• A genuine passion for cooking is a plus!

From developing game-changing air fryers to perfecting the art of coffee making, Versunis purpose is turning houses into homes — and were calling on your talent to bring it to life. Join our global team of 6,000+ passionate individuals, work with world-class brands, and shape the future of home living. Were ready for you — are you ready for us?

Information :

• Company : Versuni
• Position : Marketing Manager
• Location : Jakarta
• Country : ID