Senior Brand Manager Personal Care

Job Description:       

• Plan, develop and monitoring implementation brands strategies aligned with business objective

• Define brands positioning, value proposition and messaging across all channel

• Lead the creation and execution of integrated marketing campaigns (digital, print, social, events, etc.)

• Monitor and analyze campaign performance, optimizing tactics for maximum ROI

• Coordination with product development, sales, and customer insights teams to ensure brands consistency and alignment across departments

• Plan and monitoring brands marketing budgets and allocate resources efficiently

• Ensure that all brand-related activities, including advertising, public relations, and social media, adhere to brand guidelines and maintain a consistent brand image

• Monitoring KPIs such as brand awareness, market share, engagement, and conversion metrics

• Manage product launches, line extensions, and phase-outs in collaboration with product and innovation teams

Requirement:

• Min. 10 years working experience as Brand Manager / Min. 2 years working experience as Sr. Brand category Manager preferable from FMCG industry

• Experience handle category brand in personal care will be an advantage

• Strong analytical thinking, communication and leadership skill

• Experience for Brands management strategies and monitoring implementation

• Experience handle Brand marketing budgets

• Data driven decision maker with a passion for consumer behavior

Information :

• Company : Megasurya Mas
• Position : Senior Brand Manager Personal Care
• Location : Jakarta Selatan
• Country : ID