Head of Demand Generation at SawitPRO

Deskripsi Pekerjaan:

Informasi lowongan terbaru dari SawitPRO untuk posisi Head of Demand Generation. If the Head of Demand Generation di Riau sesuai dengan kualifikasi Anda, silakan kirimkan lamaran atau CV terbaru Anda langsung melalui portal lowongan kerja Jobkos yang telah diperbarui.

Harap dicatat bahwa melamar pekerjaan mungkin tidak selalu mudah, karena kandidat baru harus memenuhi kualifikasi dan persyaratan tertentu yang ditetapkan oleh perusahaan. Kami berharap peluang karier di SawitPRO untuk posisi Head of Demand Generation di bawah ini sesuai dengan kualifikasi Anda.

Primary Responsibilities

• Develop and execute a comprehensive customer demand generation strategy that aligns with SawitPRO's mission to create win-win-win for people, planet and prosperity through enhancing palm oil farming and business practices and increasing productivity of all its stakeholders
• Lead and drive SawitPRO's commercial strategy, focusing on Customer research, customer prospecting and growth marketing for both B2B and B2C Customers of SawitPRO. There are 3 types of B2B customers of SawitPRO - crude palm oil mills, fresh fruit bunch suppliers and industry partners. B2C customers include individual players like smallholder plantation farmers, harvesters, drivers, etc. Finally, partners include players like Toko Tani, etc
• Through in-depth research, learn the motivation levels of each different type of customer, their pain points, business opportunities and growth prospects.
• Be the in-house champion of all different types of customer personas, their pain points, motivations and business opportunities.
• Design different types of customer experiences for each customer type through a combination of SawitPRO products like mobile apps, eCommerce, etc combined with SawitPRO services like loyalty programs, etc.
• Head and participate in the different digital and offline marketing campaigns and activities
• Guide and collaborate with the social media teams for online marketing activities, online presence of SawitPRO and digital marketing
• For offline marketing events, come up with creative and innovative ways to attract customer acquisition and revenue through excellent event management
• Champion all the press releases on behalf of the Perusahaan to showcase our collaboration with the industry, academic, investors
• Cross team collaboration across product, sales, operations, marketing and technology to promote good understanding of the customer
• Be an ecosystem builder

Role of the Head, Demand Generation

• Strategy & ideation – The person responsible has to develop the overall strategy and ideas behind the Perusahaan's Sales and customer management strategy
• Team management – Lead a team of collaborators and contributors for delivering on all aspects of the business development and customer management
• Leadership – demonstrate leadership by coming up with innovative ideas as well as by building and managing a high performance team
• Customer Research – Manage customer research of 3 distinct types of customers - Palm Oil mills, mill FFB suppliers / agents, Palm oil players like Toko Tanis, community partners like Toko Sembako, associations, GAPOKTANs, etc.
• Branding, Marketing and PR - Focus on both customer acquisition and retention through a Branding, Marketing and PR strategy. Manage all online presence
• eCommerce and Loyalty - Develop service and experience portfolio to augment SawitPRO products and services to deliver an integrated customer experience
• Execution KPIs – clearly define execution goals and KPIs to deliver on the experience portfolio of the organization
• Senior Management collaboration – work closely with senior management including the CEO, head of product, head of engineering, etc. to deliver on the strategic business outcomes including owning financial KPIs and human KPIs
• P & L - Manage revenue and costs generated from the customer base

Requirements

• Bachelor's Degree in Marketing or Business discipline is required.
• Min. 8 years' experience working in marketing, business management, customer service, growth, sales, etc. in driving digital adoption among customers with independent P&L responsibilities
• Five or more years of progressive leadership experience in leading cross-functional teams and enterprise wide programs, operating and influencing effectively across the organization and within complex contexts
• Experience in innovating business models and developing new channels, business models or business transformation
• Experience in consumer industries like fast moving consumer goods (FMCG), consumer banking, digital insurance, FinTech, sharing economy, etc. is preferred
• Proven track record of program management from ideation to implementation of business transformation through digitalization
• Palm oil industry knowledge would be preferable

Knowledge/Skills

• Deep understanding of people and their motivations and behaviours
• Strong research and customer persona development skills
• Strong business acumen, including domain-specific knowledge of the manufacturing and resources companies and their business units
• Excellent analytical, strategic conceptual thinking and consulting skills.
• Excellent oral and written communication skills, including the ability to explain digital concepts and technologies to business leaders, as well as business concepts to technologists
• Must be a passionate human being with strong idealism and vision for a brighter future of Indonesia

Info Pekerjaan:

• Perusahaan: SawitPRO
• Posisi: Head of Demand Generation
• Lokasi Kerja: Riau
• Negara: ID

Cara Mengirimkan Lamaran:

Setelah membaca dan memahami kriteria serta persyaratan kualifikasi minimum yang dijelaskan dalam informasi pekerjaan Head of Demand Generation at the office Riau di atas, segera lengkapi berkas lamaran kerja seperti surat lamaran, CV, fotokopi ijazah, transkrip nilai, dan pelengkap lainnya sebagaimana dijelaskan di atas. Kirimkan melalui tautan Halaman Berikutnya di bawah ini.