Marketing Analytics & Planner

DIMENSIONS OF THE ROLE

• Supports campaign execution across e-commerce platforms (e.g., Shopee, Tokopedia, Zalora)

• Manages reporting on KPIs such as GMV, CVR, visitor traffic, and marketing spend

• Interfaces with internal stakeholders and external partners (e.g., brands, platforms)

• Responsible for marketing performance dashboards, reporting, and forecasting

• Works cross-functionally with Data, Sales, and Creative teams.

KEY RESPONSIBILITIES

• Manage e-commerce advertising tools and optimize media placements (e.g., paid packages, ads)

• Handle communication with both internal teams and external platforms (e.g., Zalora, Shopee)

• Develop, track, and analyze weekly and monthly marketing reports (performance, insights, and recommendations)

• Collaborate with the data team to build dashboards and visualize key marketing metrics

• Forecast demand, marketing ROI, and campaign outcomes to support strategy decisions

• Propose and manage marketing calendars aligned with product launches and promotional periods

• Conduct A/B testing, funnel analysis, and other performance experiments to identify optimization opportunities

• Provide actionable insights and recommendations to support growth and improve marketing effectiveness.

Experience, Knowledge, Qualifications & Competencies

Essential:

• Bachelors degree in Marketing, Business, or related field

• At least 2 years of experience in marketing analytics, campaign planning, or business intelligence

• Minimum 1 year of hands-on experience with e-commerce platforms and advertising tools (Zalora experience is a plus)

• Strong analytical mindset with experience in performance tracking (GMV, ROI, CVR, etc.)

• Ability to build marketing plans based on trend forecasts and business goals

• Proficient in Microsoft Excel or Google Sheets for data manipulation

• Familiar with Google Analytics and Looker Studio

• Strong communication, collaboration, and presentation skills.

Desirable:

• Experience in fashion, beauty, or lifestyle e-commerce industries

• Knowledge of customer segmentation and behavioral analysis

• Basic knowledge of SQL or data visualization tools beyond Looker Studio

• Understanding of funnel analysis and digital user journeys.

Information :

• Company : Trans Cosmos Commerce
• Position : Marketing Analytics & Planner
• Location : Jakarta Selatan
• Country : ID