Lead Product Marketing Manager (Mekari Jurnal)

Job Description:Product Marketing Manager is responsible in driving the go-to-market strategy, ensuring successful product launches, and help the product achieve product market fit fast. The PMM acts as a bridge between the product development team and the market, ensuring that the product meets the needs of customers and is effectively communicated to the market.

Key Responsibility: 

1. Market Research and Analysis- Conduct thorough market research to understand trends, opportunities, and the competitive landscape.- Identify target market segments and develop deep insights into customer needs and preferences.- Analyze competitor products, strategies, and market positioning.

2. Product Positioning and Messaging- Develop and articulate clear and compelling product positioning, messaging, and value propositions.- Ensure consistency in messaging across all marketing channels and materials.- Clearly define the segment/ideal customer profile for the product and ensure the regular evaluation is in place to validate and iterate the ideal customer profile

3. Go-to-Market Strategy- Develop comprehensive go-to-market strategies for new products and features.- Develop the marketing strategy, outbound, and partnership strategy for both acquisition and expansion- Plan and execute product launches, including coordinating cross-functional teams.

4. Sales Enablement- Create sales tools and collateral, such as presentations, product demos, battlecard, and case studies.- Train and support the commercial team to ensure they understand the product and its value proposition.- Develop strategies to support the commercial team in achieving their goals.

5. Performance Tracking and Analysis- Monitor and analyze the performance of campaigns and initiatives.- Develop and maintain key performance indicators (KPIs) to measure iniatives effectiveness.- Provide actionable insights and recommendations to optimize marketing, sales, and partnership strategies and improve ROI.

6. Customer and Market Feedback- Gather and analyze customer feedback to inform product development and improvement.- Act as the voice of the customer within the organization.- Collaborate with the research team to gather more insights about the customers and market to contiuesly iterate on the go-to-market strategy and to some extent product feedback

7. Cross-Functional Collaboration- Work closely with HoB, product management, sales, AM, marketing, telesales, partnership, SDR, customer success, and other teams to align on the go-to-market strategy and business goals- Maintain effective communication with key stakeholders.- Foster a collaborative environment to ensure successful product launches and ongoing marketing efforts.

8. People Management - Lead and mentor junior members, ensuring high-quality output and professional development.- Manage projects and prioritization for their assigned tribe.- Iterate on process improvements to ensure the research and analysis process becomes more efficient.- Maintain relationships with relevant key stakeholders to ensure the team works on relevant projects and drives impact within the organization.- Foster a collaborative and inclusive team culture to enhance team performance and morale.- Provide regular feedback and performance evaluations to team members to support their career growth.

Information :

• Company : Mid Solutions Nusantara
• Position : Lead Product Marketing Manager (Mekari Jurnal)
• Location : Indonesia
• Country : ID