Marketing Manager

About : PT Cipta Orion Metal (COM) is a trusted manufacturer of high-quality household appliances in Indonesia, especially in the field of LPG regulators. Founded in 1990, the company has built a strong brand portfolio, including Destec, COM, Star Cam, and Des Star.

Job Description:

Strategic Planning & Analysis: 

• Lead with 5W1H and SWOT: define Who we target, What our value props are, When/Where to engage, Why clients choose us, How we execute.
• Develop and implement a 12-month marketing roadmap aligned with company growth targets.
• Analyze market trends, competitor activity, and customer insights to pinpoint new opportunities.

Lead Generation & Nurturing:

• Design multi-channel campaigns (digital, trade shows, industry journals, LinkedIn) that drive qualified leads.
• Work with Sales to define MQL criteria, streamline nurturing workflows, and optimize/track conversion metrics.

Content & Brand:

• Oversee website updates, ensuring product/service pages are optimized for SEO and conversion.
• Produce technical yet accessible content: case studies, whitepapers, blog posts, and video walkthroughs.

Communications & PR:

• Oversee Marketing messages towards both internally and externally.
• Secure trade-press coverage, draft press releases, and manage speaking slots.
• Cultivate media relationships—pitch stories to industrial publications and speak at webinars/conferences.

Budget & Vendor Management:

• Own the marketing budget: plan spend, negotiate with agencies, and demand ROI for every rupiah spent.
• Evaluate and manage vendors (designers, copywriters, digital agencies) to ensure quality, timeliness, and ROI.

Analytics & Reporting:

• Set up dashboards to monitor campaign performance, website traffic, and lead flow.
• Present weekly/monthly/annual reports with actionable insights and next-step recommendations.

Team Leadership & Development:

• Manage marketing team, fostering their growth and ensuring cross-functional alignment.
• Set clear goals, mentor on best practices, and conduct regular performance reviews.

Qualifications:

1. A bachelor’s degree in business, marketing or a related field is preferred.
2. Min. 5+ years B2C/B2B marketing experience in manufacturing, home appliances, or consumer goods.
3. Deep comfort with 5W1H, SWOT, push/pull frameworks, and translating them into executable plans.
4.  Proficient with digital marketing tools
5.  Exceptional communicator—adept at simplifying complex technical concepts.
6. Skilled at extracting insights from Google Analytics and CRM data.
7. KPI-driven: you set targets and obsess over the numbers.
8. Software Proficiency: Proficient in accounting software, ERP, and MS/Google Office Suite.
9. English is a MUST.

Information :

• Company : Cipta Orion Metal
• Position : Marketing Manager
• Location : Tangerang
• Country : ID