Social Media (Content)

Job Summary:We are seeking a creative and detail-oriented Social Media & Content Specialist to develop and execute engaging digital content that strengthens our brand presence and drives audience engagement. This role is responsible for creating original content tailored to various social media platforms and marketing channels, crafting compelling captions and visuals, and monitoring content performance to continuously optimize results.

Key Responsibilities:

• Content Development & Production

  • Plan, develop, and produce original and creative content (visuals, copy, videos, reels, infographics, and stories) aligned with the brand identity and marketing objectives.

  • Collaborate with internal teams and/or external partners (e.g., designers, photographers, videographers) to ensure high-quality content delivery.

  • Ensure content adheres to brand guidelines, tone of voice, and industry best practices.

• Social Media Management

  • Create and schedule daily/weekly posts, captions, and visual content tailored for each platform (Instagram, TikTok, Facebook, LinkedIn, YouTube, etc.).

  • Maintain a consistent posting schedule to enhance audience engagement and brand visibility.

  • Stay up to date with social media trends, features, and algorithms to maximize reach and effectiveness.

• Performance Monitoring & Reporting

  • Track, analyze, and report on the performance of social media content, including engagement, reach, traffic, and conversions.

  • Provide actionable insights and recommendations to improve content strategies and achieve KPIs.

  • Use analytics tools (e.g., Meta Business Suite, Google Analytics, TikTok Analytics) to measure ROI of content campaigns.

• Community Engagement (Optional / If applicable)

  • Engage with followers through comments, messages, and interactive content to foster a positive community experience.

  • Monitor brand mentions and relevant conversations to maintain a strong online reputation.

Qualifications:

• Bachelors degree in Marketing, Communications, Media, or a related field.

• Proven experience in social media content creation and management.

• Strong creative writing and visual communication skills.

• Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite, CapCut, etc.).

• Familiarity with social media analytics and scheduling platforms.

• Ability to work independently and collaboratively in a fast-paced environment.

Information :

• Company : Putragaya Wahana
• Position : Social Media (Content)
• Location : Jakarta
• Country : ID