Sr Brand Manager

This role will require skill management in managing HCP and ethical/medical marketing. Implement a marketing and sales strategy for one or more of the organizations more complex, controversial, or strategically significant products/services in order to meet established sales or market share targets.

MAIN RESPONSIBILITIES

• Marketing Campaign: Design and execute integrated marketing communication plans and marketing campaign to educate healthcare professional regarding brand messages
• Collaboration: Build a network within the healthcare industry to stay informed of best practices and emerging trends. Work with cross-functional teams to achieve shared objectives
• Performance Monitoring: Monitor and report on the performance of marketing initiatives and its implementation in ethical channel
• Compliance: Understanding Regulatory Requirements, Keep up to date with relevant healthcare regulations. Ensure all marketing activities are well-documented and compliant with regulations. Establish approval processes for marketing campaigns to ensure they meet compliance standards.
• Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services.
• Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the product/service.
• Monitor, analyze, and evaluate brand performance and HCP/customer feedback to generate new product ideas.
• Identify product/service changes to meet customer/HCP needs.
• Liaise with other areas of the organization (e.g., production, R&D) to implement these changes.
• Prepare, manage, evaluate budgets

REQUIREMENTS

• Minimum Bachelors degree in Marketing/Business or a related field
• 7 years experience in a managerial level, Brand Manager/Senior Brand Manager
• Experience at medical/ ethical marketing activities.

Information :

• Company : Abbott Laboratories
• Position : Sr Brand Manager
• Location : Jakarta
• Country : ID