Customer Marketing/Trade Marketing Specialist (MT Channel)

Job Description:

Channel Development & Activation

• Implement customer marketing strategies that align with overall business objectives and drive business growth.

• Identify and explore channels opprotunity to expand the brands presence and increase product visibility.

• Collaborate with KAM MT to create channel-specific marketing plans for key retail partners, ensuring alignment with brand guidelines.

• Implement effective in-store and online promotions, displays, and merchandising strategies.

NPD and Campaign Management

• Oversee the development and execution of customer marketing campaigns, ensuring alignment with brand guidelines and promotional calendars.

• Implement POS (Point of Sale) materials and displays to optimize brand representation at the store level.

 Data Analysis and Reporting

• Utilize data ato measure and evaluate the effectiveness of customer marketing campaigns.

• Reports and make data-driven recommendations for continuous improvement.

 Budget Planning & Management

• Manage the customer marketing budget, ensuring effectiveness and efficient allocation of resources.

• Monthly monitoring of expenditures and provide regular budget updates to management.

 Collaboration with Sales & Cross Functional Teams

• Work closely with KAM MT to understand market dynamics, customer needs, and retailer requirements.

• Provide strategic input to optimize product assortment (MSA), pricing, and promotional activities.

• Collaborate with product marketing, advertising, and other cross-functional teams to ensure integrated marketing efforts.

Who we are looking for:

• Graduate Academic degree preferred.

• Minimum 2 years experience in Customer Marketing/Trade Marketing.

• Experience gained preferably in an FMCG environment is a plus.

• Experience in managing and coordinating the complete process flow of in-store activities.

• Understanding of the Modern Trade Business.

• Fluency in English.

Information :

• Company : iNova Pharmaceuticals
• Position : Customer Marketing/Trade Marketing Specialist (MT Channel)
• Location : Jakarta Selatan
• Country : ID