Content Marketing

Role Summary:The content marketing role focuses on driving engagement and visibility through strategic, research-based content creation. This role involves conducting in-depth market research and analyzing trending search terms at both macro and micro marketing levels to inform content strategy. You will be responsible for crafting high-quality copy for new and existing property listings, as well as product and campaign descriptions. A key part of the role is optimizing digital performance metrics—including clicks, impressions, click-through rates, and bounce rates—to ensure sustained growth and visibility across platforms.

Key Responsibilities:

• Ensure all property listings are optimized with creative, high-quality, and SEO-friendly descriptions that attract potential guests and align with brand standards.

• Regularly monitor listing performance metrics such as impressions, clicks, and bookings, and update low-performing descriptions to improve engagement and conversions.

• Complete all content creation and update assignments within the required deadlines, maintaining consistency and quality across all listings.

• Work closely with the OTA Team and Revenue Team to align content strategies with pricing and distribution goals, ensuring consistent messaging and performance tracking.

• Send regular reports on listing performance, including updates on impressions and click metrics, and communicate actionable insights to relevant teams.

• Continuously improve content based on market trends, platform updates, and performance data to keep listings competitive and engaging.

Qualifications:

• Minimum 2 years of experience in copywriting, with a strong portfolio showcasing engaging and persuasive content.

• Prior experience in the hospitality or property management industry is highly preferred.

• Solid understanding of content marketing strategies and SEO best practices.

• Proven ability to create clear, compelling, and tailored content for various platforms (blogs, social media, newsletters, websites).

• Excellent command of written English (and Bahasa Indonesia, if applicable).

• Strong storytelling skills and familiarity with brand voice, particularly within the hospitality/property sectors.

• Self-motivated, detail-oriented, and able to work both independently and as part of a team in a fast-paced environment.

Information :

• Company : Turnkey Properties Indonesia (Betterplace Property Management & Real Estate)
• Position : Content Marketing
• Location : Bali
• Country : ID