Digital Marketing Specialist

About Artadia Group

Artadia Group curates and distributes premium lifestyle and designer brands through its flagship showrooms — Urbanloft, Artique Objectz, and Dreamscape — and collaborates with international labels such as Joseph Joseph, Karlsson, Berghoff, Buster + Punch, and more.

We dont just sell products — we bring design stories to life. Join a team thats reshaping premium retail in Indonesia through creativity, data, and innovation.

🎯 Role Purpose

As a Digital Marketing Specialist, you will take full ownership of paid media, performance marketing campaigns, and growth initiatives across all digital channels.You will work cross-functionally with the eCommerce, Marketing, and Creative teams to drive measurable results — from campaign strategy to execution and reporting.

This role requires a deep understanding of data, consumer behavior, and ad platform mechanics, with the ability to turn insights into strategic decisions.

🔧 Key Responsibilities1. Strategy & Execution
  • Develop and launch omnichannel campaigns across Meta Ads, Google Ads, TikTok Ads, and email marketing.

  • Coordinate with the eCommerce team to align ads with product pushes, promotions, and funnel strategies.

  • Collaborate with Marketing team to synchronize campaign calendars and ensure brand consistency.

2. Paid Ads & Budget Optimization
  • Manage and allocate digital ad budget effectively to hit ROAS and CPA goals.

  • Launch and monitor performance ads (prospecting and retargeting), using platform insights and benchmarks.

  • Deliver weekly/monthly performance reports with clear metrics and recommendations.

3. Cross-Team Collaboration
  • Sync with the Creative team for ad visual development and copy alignment.

  • Work with Social Media to ensure synergy between organic and paid strategies.

  • Partner with eCommerce team to track revenue impact and optimize the sales funnel.

4. Tools & AI Assistance (Not Content Creation)
  • Use AI-based tools like ChatGPT, Midjourney, and Looker Studio strictly as assistants — for research, efficiency, data analysis, and brainstorming.

  • AI should support campaign improvement (e.g., suggesting variations, automating repetitive tasks, or analyzing consumer patterns), not replace original brand storytelling or creative direction.

5. Funnel Optimization & Conversion Growth
  • Continuously optimize landing pages, ads, and checkout flow to reduce bounce and increase conversion rates.

  • Support product campaign rollouts in marketplaces and own e-commerce store.

  • Execute flash sale and shoppable ad formats in coordination with the eCommerce team.

6. Insights, Reporting & Innovation
  • Build and maintain dashboards to monitor performance across platforms.

  • Run frequent A/B tests on ad creatives, copy, and audiences.

  • Stay current with digital marketing trends and platform updates (Meta, TikTok, Google).

Cross-Functional Collaboration

You will work closely with:

  • eCommerce: to align ad traffic with product goals and online conversion optimization.

  • Marketing Communication: to integrate storytelling, branding, and promotions into campaigns.

  • Creative: to develop and test high-performing ad visuals and messaging.

  • Sales: to evaluate the direct impact of digital campaigns on revenue and sales KPIs.

Key Performance Indicators (KPIs)

Area and Target

  • ROAS ≥ 10:1

  • CTR ≥ 5%

  • CPC ≤ Rp1,000 (prospecting) / ≤ Rp500 (retargeting)

  • Traffic Growth ≥ 20% quarterly

  • Conversion Growth ≥ 10% uplift in showroom and e-commerce

  • A/B Testing Run in at least 50% of active campaigns

  • Team Feedback Deliver creative feedback within 24 hours

Ideal Candidate
  • 3-5 years of hands-on experience in digital/performance marketing.

  • Expert in Meta Ads (incl. CPAS), Google Ads, TikTok Ads, and data analysis tools (GA4, Looker Studio).

  • Experience working with AI tools as supporting assistants (not for generating final ad copy or design).

  • Highly analytical, detail-oriented, and results-driven.

  • Team player with strong communication skills.

  • Fluent in English and Bahasa Indonesia.

Perks & Benefits
  • Competitive salary with performance bonuses

  • Exposure to global premium brands and international digital strategies

  • Cross-functional collaboration in a creative and data-driven environment

  • Flexible work model

  • Employee discounts across Artadia Group brands

🚀 What Sets Us Apart

At Artadia Group, we dont follow trends — we bring them to life.With a bold approach to digital growth and global design partnerships, we offer more than just a job — we offer a front-row seat to the evolution of modern retail.


Information :

  • Company : Artadia Kreasi Global
  • Position : Digital Marketing Specialist
  • Location : Jakarta
  • Country : ID

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Post Date : 2025-07-25 | Expired Date : 2025-08-24