Digital Marketing Specialist (Meta Ads)

Brand: Azura Living Bali

Bali — Full‑time | On‑site / Hybrid

web: www.azuraboutiquevillas.com

IG: azura_living_bali

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Join Azura Living Bali—a boutique villa brand rooted in nature and design—as our full-time Meta Ads Specialist. Your mission: transform cold Instagram and Facebook clicks into high-quality leads for our premium off-plan villas.

Were seeking a seasoned expert in Meta Ads who not only understands the platform but can strategically design and optimize complete sales funnels tailored to specific target groups. This is not an execution-only role—we want someone who proactively identifies opportunities, suggests improvements, solves problems creatively, and takes ownership of campaign performance end to end.

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Your core mission

Turn a cold Instagram or Facebook (IG/FB) click into a qualified phone lead for our off‑plan villas.

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Key responsibilities

1. Persona & Journey Design

• Define personas.

• Map every touch‑point—from first ad view to sales‑team hand‑off.

2. Seamless Funnel Build‑out

• Plan TOF (Top‑of‑Funnel) → MOF (Middle‑of‑Funnel) → BOF (Bottom‑of‑Funnel) paths:

• IG/FB ad → 2‑step lead form or micro‑survey → thank‑you page / WhatsApp → follow‑up email / SMS.

• Pick the best format for each audience: Lead Ads (form inside FB/IG), landing page, or in‑app survey.

3. Meta Ads Execution & Retargeting

• Launch and optimise campaigns in Ads Manager using

• Pixel (Meta tracking code) + CAPI (Conversions API - server‑side tracking)

• Custom Audiences (people who engaged) & Lookalikes (people who resemble best leads)

• Dynamic Ads (auto‑personalised creatives).

• Test creatives, placements, and Cost Cap bids to keep CPL (Cost per Lead) ≤ IDR 100 k and ROAS (Return on Ad Spend) ≥ 3×.

4. Performance & Reporting

• Track CTR (Click‑Through Rate), CPM (Cost per 1,000 Impressions), CVR (Conversion Rate), and step‑by‑step drop‑offs.

• Deliver a concise weekly dashboard with next actions.

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Must‑haves

• 3 + years Meta ad buying

• Hands‑on Pixel / CAPI setup

• Lead Ads, Dynamic Ads, Custom & Lookalike Audiences

• English & Bahasa Indonesia

(Meta Blueprint certificate = bonus)

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What we offer

• IDR 7- 10 million gross per month + performance bonus

• Hybrid work from our Bali HQ

• BPJS health & employment cover

• Annual Meta training budget

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Youll work closely with experienced leadership with 30+ years in Europe and the U.S., receive ongoing training, and grow with us—both financially and in scope of responsibility—as the brand scales.

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Apply

Send your CV and one slide showing a funnel youve built (ad → lead → sale)

Information :

• Company : Ultimate Horizons Property
• Position : Digital Marketing Specialist (Meta Ads)
• Location : Bali
• Country : ID