Product Marketing Manager

Company Description

YOUR! (formerly Yourpay) is a neobank focused on empowering and transforming the lives of underbanked mothers and families in rural areas of Indonesia. Our goal is to provide secure, affordable, and user-friendly financial services to Indonesian migrant workers around the world. We offer a comprehensive platform for payments, transfers, lending, and savings, allowing users to access five pillars of financial transactions: payment, lending, insurance, investment, and saving. To date, we have served over 2 million transactions for more than 60,000 active users in Indonesia, Taiwan, Hong Kong, Singapore, and soon Malaysia and Saudi Arabia. Join us in revolutionizing financial inclusion and making a positive impact on communities.

Position Summary

As the Loyalty & Retention Lead, you will be responsible for driving user engagement and long-term value through strategic loyalty initiatives, referral programs, and retention-focused features. This role sits at the intersection of product, marketing, and data — requiring both creative thinking and analytical rigor. You will play a key role in shaping how users interact with our ecosystem, ensuring they not only stay, but actively advocate for our brand. The ideal candidate is a strategic operator who thrives in cross-functional environments and is passionate about delivering measurable user impact, especially in fintech or fast-paced digital industries.

• Own the end-to-end strategy and execution of user loyalty programs and retention features across multiple markets.

• Design and manage referral programs, gamification mechanics, and engagement loops tailored to our users.

• Lead go-to-market (GTM) planning, including feature positioning, messaging, and adoption campaigns.

• Partner with Product Managers and Engineers to build and optimize user-facing features.

• Conduct competitor analysis, user research, and funnel analysis to identify retention opportunities.

• Collaborate with Data & Growth teams to define KPIs, set success metrics, and run experiments to validate hypotheses.

• Work with Creative, CRM, and Customer Support teams to launch multi-channel campaigns that promote program adoption.

• Monitor campaign performance and user feedback, continuously iterating to improve outcomes.

• Ensure alignment with regulatory, compliance, and operational requirements, especially across fintech and remittance workflows.

• Minimum 4-6+ years of experience in product marketing, growth, or lifecycle marketing, with a proven track record of delivering measurable business impact. 

• Prior experience in fintech, banking, payments, or digital remittance is strongly preferred.

• Proven ability to lead both strategy and execution across cross-functional teams.

• Strong analytical mindset — comfortable working with data tools and generating actionable insights.

• Excellent communication and stakeholder management skills — able to write clear user messaging and present to leadership effectively.

• Demonstrated success in launching user-facing features or programs with strong engagement and adoption metrics.

Information :

• Company : PT Rpay Finansial Digital Indonesia
• Position : Product Marketing Manager
• Location : Tanah Abang
• Country : ID