Senior Marketing Manager at Minor Food

Deskripsi Pekerjaan:

Informasi lowongan terbaru dari Minor Food untuk posisi Senior Marketing Manager. If the Senior Marketing Manager di Jakarta sesuai dengan kualifikasi Anda, silakan kirimkan lamaran atau CV terbaru Anda langsung melalui portal lowongan kerja Jobkos yang telah diperbarui.

Harap dicatat bahwa melamar pekerjaan mungkin tidak selalu mudah, karena kandidat baru harus memenuhi kualifikasi dan persyaratan tertentu yang ditetapkan oleh perusahaan. Kami berharap peluang karier di Minor Food untuk posisi Senior Marketing Manager di bawah ini sesuai dengan kualifikasi Anda.

About the job

With over 2,400 outlets in 23 countries, Minor Food is one of the largest quick-service and casual dining restaurant chains in the Asia-Pacific region. We dedicate ourselves to diversifying and strengthening our portfolio of brands to increase our Perusahaan's global presence. With a commitment to delivering customers unexceptional experiences with a 100% satisfaction rate and maximizing stakeholder values, we want to become a global leader in food service and restaurant operations.

Minor Food is seeking a passionate and motivated individual to join our team as a Senior Marketing Manager in Indonesia, eager to contribute to the growth of our business as a leading global F&B player.

Role Summary

We are seeking a Senior Marketing Manager who combines brand-building expertise, strategic thinking, and storytelling skills. In this role, you will collaborate with the Marketing Team from our International Brand owners as well as Minor Food Thailand to define the brands’ voice, strengthen our brands presence, and drive our expansion in Indonesia.

In this role, you will oversee both brand building and brand development (NPD). You will be responsible for driving loyalty growth and enhancing our digital presence, while serving as the primary contact for all our local operations including equity and sub-franchised multiple brands.

Key Responsibilities

Brand Communication

• Drive campaign storytelling and creative direction across product launches, campaigns, and content initiatives.
• Define and manage brands’ voice, content calendar, and media strategy across all channels.
• Oversee end-to-end creative development, including visuals, copy, social media content, and packaging.
• Manage and align output from agencies and freelancers to ensure brand consistency.
• Strengthen and monitor the brand’s digital presence, including social media, content, and media strategy, with a focus on ROI tracking.

CRM G Loyalty Growth

• Lead the loyalty program by expanding membership, strengthening retention, and delivering personalized offers.
• Partner with the Campaigns & Partnerships Manager to transform brand storytelling into impactful, member-focused activations.

Partnerships

• Lead brand-building collaborations with lifestyle brands, cultural partners, and influencers.
• Focus on elevating brand aspiration, visibility, and cultural relevance.
• Ensure partnerships deliver both brand impact and sales results.

Custodian for own and franchised brands

• Serve as the primary liaison for international brand franchisors and partners
• Support global market launches and activations
• Safeguard brand consistency and alignment across all regions Indonesia

Team Collaboration

• Support the Negara GM in monthly business, strategy reviews and other Leadership meetings
• As the senior marketer in the team, responsible to mentor, coach and guide the entire Marketing Team.

Ǫualifications

• 5 - 7 years in brand marketing and/or communications (Food & Beverage, lifestyle, FMCG preferred) at a similar level.
• Fluent in English & Bahasa Indonesia, with excellent presentation skills.
• Strong creative and visual acumen with a track record of successful campaign execution.
• Exceptional stakeholder management skills, with the ability to work effectively across cultures and functions.
• Creative eye and proven experience in leading campaigns.
• Skilled in managing diverse stakeholders across functions and cultures.

Info Pekerjaan:

• Perusahaan: Minor Food
• Posisi: Senior Marketing Manager
• Lokasi Kerja: Jakarta
• Negara: ID

Cara Mengirimkan Lamaran:

Setelah membaca dan memahami kriteria serta persyaratan kualifikasi minimum yang dijelaskan dalam informasi pekerjaan Senior Marketing Manager at the office Jakarta di atas, segera lengkapi berkas lamaran kerja seperti surat lamaran, CV, fotokopi ijazah, transkrip nilai, dan pelengkap lainnya sebagaimana dijelaskan di atas. Kirimkan melalui tautan Halaman Berikutnya di bawah ini.