Social Media Specialist at Minor Food

Deskripsi Pekerjaan:

Informasi lowongan terbaru dari Minor Food untuk posisi Social Media Specialist. If the Social Media Specialist di Jakarta sesuai dengan kualifikasi Anda, silakan kirimkan lamaran atau CV terbaru Anda langsung melalui portal lowongan kerja Jobkos yang telah diperbarui.

Harap dicatat bahwa melamar pekerjaan mungkin tidak selalu mudah, karena kandidat baru harus memenuhi kualifikasi dan persyaratan tertentu yang ditetapkan oleh perusahaan. Kami berharap peluang karier di Minor Food untuk posisi Social Media Specialist di bawah ini sesuai dengan kualifikasi Anda.

With over 2,400 outlets in 23 countries, Minor Food is one of the largest quick-service and casual dining restaurant chains in the Asia-Pacific region. We dedicate ourselves to diversifying and strengthening our portfolio of brands in order to increase our Perusahaan's global presence. With a commitment to delivering customers unexceptional experiences with a 100% satisfaction rate and maximizing stakeholder values, we want to become a global leader in food service and restaurant operations.

Minor Food is seeking a passionate and motivated individual to join our team as a Social Media Specialist in Indonesia who is eager to contribute to the growth of our business and aspiring to join a leading global F&B player.

Key Responsibilities

Content Strategy & Planning

• Develop monthly content plans and calendars for GAGA & Dairy Queen (Instagram, TikTok, etc.)
• Create and execute campaign ideas (product launches, promotions, seasonal moments such as Ramadan, holidays, etc.)
• Ensure content aligns with each brand’s tone (GAGA: fun, relatable, youth-driven, meme-oriented. Dairy Queen: indulgent, craveable, product-focused)

Content Execution

• Content ideation and execution
• Write engaging and conversion-driven captions
• Ensure all content follows brand guidelines and key visuals (KV)
• Manage daily posting (feed, reels, stories)

Performance & Optimization

Monitor and analyze content performance:

• Reach
• Engagement rate
• Video views (Reels & TikTok)
• Conversion impact (store traffic / sales uplift)
• Deliver weekly and monthly reports with actionable insights
• Conduct A/B testing on formats, hooks, and captions

Campaign & Launch Support

Act as PIC for social media during:

• New product launches
• Promotional campaigns
• Store openings
• Coordinate with internal teams (marketing, operations, malls, agencies)

Influencer & KOL Management

• Develop clear briefs for KOLs (nano to macro)
• Ensure influencer content aligns with campaign objectives
• Monitor and evaluate KOL performance (views, engagement, relevance)

Community Management

• Actively respond to comments and DMs in line with brand tone
• Manage customer feedback on social media
• Identify audience insights, trends, and potential issues

Trend & Innovation

• Stay updated on TikTok and Instagram trends
• Propose agile, real-time content ideas
• Translate trends into brand-relevant content (memes, POV, relatable content)

Requirements

• Minimum 2–3 years of experience in social media (F&B or QSR preferred)
• Strong understanding of viral and relatable content
• Deep knowledge of Instagram & TikTok (algorithms, formats, trends)
• Data-driven mindset (able to turn insights into actions)
• Able to manage multiple campaigns simultaneously
• Creative yet performance-oriented (not just aesthetic)

Info Pekerjaan:

• Perusahaan: Minor Food
• Posisi: Social Media Specialist
• Lokasi Kerja: Jakarta
• Negara: ID

Cara Mengirimkan Lamaran:

Setelah membaca dan memahami kriteria serta persyaratan kualifikasi minimum yang dijelaskan dalam informasi pekerjaan Social Media Specialist at the office Jakarta di atas, segera lengkapi berkas lamaran kerja seperti surat lamaran, CV, fotokopi ijazah, transkrip nilai, dan pelengkap lainnya sebagaimana dijelaskan di atas. Kirimkan melalui tautan Halaman Berikutnya di bawah ini.